Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with: #post twitter #sarah personette #center stage

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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing


Exploring Beauty in the Bible: PW Talks to Sarah Ruden

Ruden, a scholar and translator, reconsiders the most famous passages from the Bible to reveal poetry and lyricism in ‘The Face of Water.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-23 00:00:00 UTC ]
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Sayeeda Warsi's Muslim Britain to be 'serialised' on Twitter

Baroness Sayeeda Warsi is publishing a book with Allen Lane, The Enemy Within: A Tale of Muslim Britain, which she will be promoting through a Twitter serialisation to engage more diverse audiences. Continue reading at The Bookseller

[ The Bookseller | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audiences


Rams visit with veteran free-agent center John Sullivan

The Rams’ attempt to fortify their offensive line continued Monday when they visited with center John Sullivan, people with knowledge of the situation said. The Rams released veteran center Tim Barnes shortly after the start of free agency. Last week, they gave restricted-free agent center Ryan... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free agency


Ebook sales continue to fall as younger generations drive appetite for print

Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at The Guardian

[ The Guardian | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual books #younger generations #ebook formats #consumer survey #bricks-and-mortar bookshops #4% rise


Facebook and Twitter Could Face Fines in Germany Over Hate Speech Posts

A Facebook office in Berlin. A report published on Tuesday found that Facebook and Twitter had failed to meet a German target for removing hate speech from their platforms. Continue reading at The New York Times

[ The New York Times | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #face fines #report published


Rights Watch: Books Headed to the London Book Fair’s Rights Center

As London Book Fair's opening approaches, we look at another round of titles on offer in this year's bustling, sold-out International Rights Center. The post Rights Watch: Books Headed to the London Book Fair’s Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-13 00:00:00 UTC ]
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Creative Access to continue as non-profit social enterprise

Creative Access is to operate as a not-for-profit social enterprise from this month as a result of having its funding withdrawn from the government. Continue reading at The Bookseller

[ The Bookseller | 2017-03-08 00:00:00 UTC ]
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Trapeze to publish Sarah Millican's first book

Orion imprint Trapeze is publishing comedian Sarah Millican's first book in October. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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Time Inc. is hungry for social food videos, too

The publishing giant plans to produce six to eight short videos a day for Facebook, Instagram, Snapchat and Twitter with its first social-only launch, Well Done. The post Time Inc. is hungry for social food videos, too appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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Uber CEO pledges to 'grow up' after video shows him lashing out at a driver

Uber Chief Executive Travis Kalanick has apologized, saying he admits he needs “leadership help,” after a video showed him berating one of the company’s drivers. The dashcam video obtained by Bloomberg News and released Tuesday shows Kalanick arguing with driver Fawzi Kamel over Uber’s fares,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video shows #bloomberg news


ESPN drops false play buttons on Facebook, maintains them on Twitter

The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #media partners


Twitter personality Hrtbps crowdfunding photo book with Unbound

Twitter personality Hrtbps, who has almost 50k followers, is crowdfunding a photo book about Britain with Unbound. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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PubTech Connect: Meet Jay Lauf of Atlantic Media and Sam Olstein of GE, Pioneers Who Revitalize Legacy Brands

Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Audio download chart: Rowling's reign continues

J K Rowling’s full Harry Potter series thunders back into January's audio chart. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Facebook wants longer videos, but takes away key view metric

Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #longer videos #page owners


Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners