Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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The 'Hamilton' Revolution Continues at the Audies

The 22nd annual Audies Gala featured awards in 27 categories, with a behind-the-scenes audiobook look at Lin-Manuel Miranda's Broadway hit nabbing 'Audiobook of the Year' honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Facebook Live Videos Are About to Become a Lot More Accessible to Deaf, Hard-of-Hearing Users

Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek

[ AdWeek | 2017-06-07 00:00:00 UTC ]
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Snake charmer: Sarah Perry on The Essex Serpent

The winner of the Book of the Year at the British Book Awards, Sarah Perry’s The Essex Serpent has taken the literary world by storm. The author discusses her ascent with Alice O’Keeffe. Continue reading at The Bookseller

[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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How Hearst UK is centralizing video production

In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-07 00:00:00 UTC ]
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BookExpo 2017: Isla Fisher Steps onto a New Stage

Over 25 years, actress and comedian Isla Fisher has played a variety of film and television characters, but her hands-on favorite role has always been that of mother to her three children with fellow comedian Sacha Baron Cohen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Sarah Ward wins Lucy Cavendish College Fiction Prize

Lucy Cavendish College, part of the University of Cambridge, has named the 2017 winner of its fiction prize as Sarah Ward, with her novel Resurrection, Port Glasgow. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intended audience #hearst television #ae networks #automated system


How food brand Tasty is a template for BuzzFeed’s vertical expansion

BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-22 00:00:00 UTC ]
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You May Not See Original Facebook-Exclusive Video Content From Publishers Until August

Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek

[ AdWeek | 2017-05-22 00:00:00 UTC ]
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Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
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Publishers are using Facebook video to drive commerce revenue

Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-15 00:00:00 UTC ]
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Richard Roxburgh and Margaret Pomeranz join fight against Fairfax cuts – video

A group of Australian actors, dancers, writers and comedians – including Charlotte Wood, Zoe Coombs Marr and Marieke Hardy as well as Pomeranz and Roxburgh – have joined a video campaign calling on Fairfax management to reconsider slashes to its arts coverage. The company has announced 125 jobs... Continue reading at The Guardian

[ The Guardian | 2017-05-08 00:00:00 UTC ]
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Why fashion and beauty brands are setting their sights on Austin

Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-04 00:00:00 UTC ]
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Bluebird partners with Twitter on authors' food tour

Pan Macmillan imprint Bluebird is partnering with Twitter to launch its first “How to Eat Well” tour in June. Continue reading at The Bookseller

[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Families of San Bernardino attack victims accuse Facebook, Google and Twitter of aiding terrorism in lawsuit

Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
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‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
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The IPA’s Michiel Kolman in China: ‘We Continue To Push the Literacy Agenda’

Calling books 'like glue, binding peoples together,' the International Publishers Association's president stresses commonalities over controversy in China. The post The IPA’s Michiel Kolman in China: ‘We Continue To Push the Literacy Agenda’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-01 00:00:00 UTC ]
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Sales at Mass Merchandisers Continue to Bounce Back

The mass merchandiser channel, which had struggled before the runup to Easter, continued its rebound in late April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #crucial source #magazine publishers #digital revenues #digital audiences #continued growth #magazine group #strategic plan #friday morning