#younger generations

Publishing news tagged with #younger generations


Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-30 13:32:59 UTC ]
More news stories like this | News stories tagged with: #michelle st #ads aim #recruit millennials #relatable approach #younger generations #approach champions #active choice #showing occasions #ads lack #live-in-the-moment approach #rogue suv #shows armies #campaign called #fictional setting #modern distractions #nielsen


Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at 'Fast Company'

[ Fast Company | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #watching videos #younger generations


Ebook sales continue to fall as younger generations drive appetite for print

Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at 'The Guardian'

[ The Guardian | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual books #younger generations #ebook formats #consumer survey #bricks-and-mortar bookshops #4% rise


Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain momentum #younger generations #adobe photoshop #home screen


Nosy Crow’s Tom Bonnick at DBW: ‘Humanizing a Book’

The younger generations' appreciation for print books and more are noted by IPG Fellow Tom Bonnick of Nosy Crow at Digital Book World. The post Nosy Crow’s Tom Bonnick at DBW: ‘Humanizing a Book’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #tom bonnick #younger generations #print books