Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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FutureBook: Video is key in fast-moving world, says Whatley

James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ogilvy mather #james whatley

Putting diversity Centre Stage

Danuta Kean, author of a new report on diversity in theatre, says what consumers respond to is not the race of the cast or the writer of a production or a book, but the quality of the storytelling. Continue reading at The Bookseller

[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Art history A Level to continue, with Pearson

Pearson has confirmed that its exam board is to run a new A Level in history of art and an A and AS Level in statistics. Continue reading at The Bookseller

[ The Bookseller | 2016-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #art history

EnsembleIQ Taps Jeff Greisch as Chief Brand Officer

The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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Transworld promotes Sarah Adams and Frankie Gray

Transworld's publishing director for commercial fiction Sarah Adams and editorial director Frankie Gray have been promoted. Continue reading at The Bookseller

[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Putting reading centre stage

Sheikha Bodour Bint Sultan Bin Muhammad Al Qasimi, founder and c.e.o. of Sharjah publishing house Kalimat Group and founder of the Emirates Publishers Association, tells Benedicte Page about some of the latest initiatives taking place in the United Arab Emirates, including the new national... Continue reading at The Bookseller

[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored videos #suggested videos #revenue streams #billion views #long term #chasing scale

Warner Bros. to buy the rest of digital video company Machinima

Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dc entertainment #harry potter #warner bros #tv studio

Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing companies

Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #longest line #waiting list #mobile apps #mobile web

Publishers brace for what happens if Facebook stops paying for live videos

Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday

[ Digiday | 2016-11-11 00:00:00 UTC ]
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‘No one’s making money on Facebook’: Video publishers share what’s on their minds

Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chasing scale #making money #video publishers

These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek

[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Steve Laube Launches a Writer’s Learning Center, New Imprint

In addition to launching the Christian Writers Institute (CWI), a website offering classes for writers in a range of formats, literary agent Steve Laube is now publishing books under a new CWI imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing books

Email Marketing Continues to Confound Publishers

[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video appeared #social video

Ghouls on film: the making of a prank video

Literary agent Peter Cox on the story behind a spooky Halloween video for Michelle Paver's Thin Air. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #thin air #michelle paver

Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book summit #nielsen children #top brands

How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek

[ AdWeek | 2016-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine