#long term

Publishing news tagged with #long term


Digital Edition Providers See Opportunity in Print Disruption Amid Covid-19

With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
More news stories like this | News stories tagged with: #digital publishing #digital content #worth noting #consume content #long term #print remains #online survey


Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
More news stories like this | News stories tagged with: #digital media #ad tech #long term


Everyone Loses When Business Infiltrates Editorial

Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
More news stories like this | News stories tagged with: #connection point #entire ecosystem #long term #high horse


Separation of Church and State Is (Mostly) Dead in Media, Execs Say

The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
More news stories like this | News stories tagged with: #tech giants #connection point #community building #long term


Failure to Build Brands Is Hurting the Economy, GroupM's Irwin Gotlieb Says

A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #short term #quarterly report #martin sorrell


Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored videos #suggested videos #revenue streams #billion views #long term #chasing scale


Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated fashion #media companies #long term


Beware of page latency: The side effects to header bidding

Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at 'Digiday'

[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #short term #header bidding


What Publishers Can Learn from the Rise and Fall of Social Gaming on Facebook

Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #ad dollars #social gaming #facebook introduced


Pearson, the Financial Times and the culture of modern capitalism

Letter to the FT by Daily Mail group director on the difference between business ownership based on ‘long term value’ and the need to make quick profitsA short letter in Wednesday’s Financial Times makes for fascinating reading. Stimulated by Pearson’s sale of the FT to Nikkei, it poses profound... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 1990s #fascinating reading #long term


ALA Summit Under Way at Library of Congress

ALA executive director Keith Fiels told PW the event was designed to help "get in front of things that might affect libraries in the long term.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #affect libraries


Google v Authors Guild: a victory for readers' right to choose

A Manhattan court case about digitisation rights has brought books and the web a step closer togetherOn 14 November, after eight years of wrangling, Judge Denny Chin of the Manhattan district court finally ruled in the case of Google versus the Authors Guild. At issue was Google's scanning and... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #fast approaching #search engines


Fate of Barnes & Nobles' 13 NYC stores at stake

There will be a lot fewer old-fashioned books in the Big Apple over the next decade. Barnes & Noble announced Monday morning that it is planning to prune between 189 and 239 stores by 2023, from its current total of 689. Local real estate brokers speculate that some of those locations will... Continue reading at 'Crains New York'

[ Crains New York | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #000-square-foot store #comment specifically #long term


Weighing the Consequences

The government views its settlement with, and continuing litigation against, publishers and Apple over ebook pricing as a great victory for consumers. The overwhelming reaction in the book industry, however, is one of bewilderment, with many members believing that the government has no sense of... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #book business #book industry #ebook pricing


How Cheap Should Books Be?

A looming lawsuit could further solidify Amazon's dominance in the book business. That might be good for readers' wallets, but it also might be bad for readers in the long term. Here 's why. Continue reading at 'The Atlantic'

[ The Atlantic | 2012-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #book business


ACE publishes first library strategy document

Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term


Will New Apple Chief Mean Shift for Publishers?

Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #popular science #gregg hano #long term


Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium),... Continue reading at 'AdWeek'

[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform #long term


Browne warns "society will pay" for library closures

Written By: Bookseller Staff Publication Date: Mon, 06/06/2011 - 08:59 The outgoing Children's Laureate Anthony Browne has warned society "will pay the price in the long term" for closing school and public libraries. In a letter to his successor, Browne urged them to campaign against their... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #long term #library closures #public libraries


Academic retailing "unsustainable"

Written By: Lisa Campbell Publication Date: Fri, 25/03/2011 - 09:36 Academic retailers have demanded that academic publishers provide them with greater support, arguing that the current model is "not sustainable" in the long term. The development comes after Waterstone's m.d. Dominic Myers... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishers #annual academic #bookseller association #crisis point #long term