#chasing scale

Publishing news tagged with #chasing scale

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Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at 'Digiday'

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chasing scale #long term #billion views #revenue streams #suggested videos #sponsored videos

‘No one’s making money on Facebook’: Video publishers share what’s on their minds

Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #making money #chasing scale

Josh Topolsky on his new startup: ‘There’s a new generation that is not that interested in Facebook’

Chasing scale has overwhelmingly driven digital publishing, but veteran tech journalist Josh Topolsky believes there's a sustainable digital model for thoughtful journalism that doesn’t require joining the race for scale or doing Facebook’s bidding. For his forthcoming site The Outline, he wants... Continue reading at 'Digiday'