The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at 'Digiday'
[ Digiday | 2020-05-12 04:00:00 UTC ]
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At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at 'Digiday'
[ Digiday | 2020-03-06 05:01:14 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at 'AdWeek'
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
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A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
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A number of publishers and licensors exhibiting at or attending this year’s Licensing Expo in Las Vegas are looking to license their proprietary, book-based brands to manufacturers of toys, arts and crafts, apparel, and other products. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-03-25 00:00:00 UTC ]
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The Southern California Independent Booksellers Association Fall Trade Show opened in a brand new venue featuring such futuristic flourishes as self-driving luggage carts and automated concierges. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-10-22 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at 'AdWeek'
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at 'Digiday'
[ Digiday | 2016-11-21 00:00:00 UTC ]
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In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at 'Digiday'
[ Digiday | 2016-11-03 00:00:00 UTC ]
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Exploring what's worked and what hasn't in the search for new revenue streams. The post Specialized Publishers Share Challenges, Insights at SIPA Conference appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-10 00:00:00 UTC ]
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Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at 'Digiday'
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Publishers can use their content to create new revenue streams, from starting debates to Augmented Intelligence. The post Even Robots Need Something to Share appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-12-14 00:00:00 UTC ]
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Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams –... Continue reading at 'The Guardian'
[ The Guardian | 2015-10-04 00:00:00 UTC ]
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Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at 'Digiday'
[ Digiday | 2015-09-10 00:00:00 UTC ]
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Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at 'Digiday'
[ Digiday | 2015-03-12 00:00:00 UTC ]
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E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-07 00:00:00 UTC ]
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Judging by its 2014 fiscal first half earnings report, Meredith's National Media Group is stabilizing as it continues to diversify its revenue streams and adapt to a changing marketplace. The publisher of brands like Better Homes & Gardens and Parents saw revenue increase slightly to $517... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-01-31 00:00:00 UTC ]
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With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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