As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading >> [ Source: Folio Magazine | 2020-01-09 00:40:34 UTC ]
“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading >> [ Source: Publishers Weekly | 2019-09-11 04:00:00 UTC ]
McDonald’s Corp., in the face of criticism for its handling of harassment complaints, said it’s training workers to deal with the issue and is starting a hotline for victims. In a letter responding to an inquiry from U.S. Senator Tammy Duckworth, Chief Executive Officer Steve Easterbrook said... Continue reading >> [ Source: Advertising Age | 2019-05-21 15:09:47 UTC ]
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading >> [ Source: AdWeek | 2017-01-10 00:00:00 UTC ]
Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading >> [ Source: AdWeek | 2016-07-11 00:00:00 UTC ]