#clear message

Publishing news tagged with #clear message


Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
More news stories like this | News stories tagged with: #clear message #digital age


Librarians Launch National Campaign to Oppose Macmillan’s Library E-book Embargo

“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #clear message #macmillan #e-book


McDonald's revamps its harassment policy as criticism mounts

McDonald’s Corp., in the face of criticism for its handling of harassment complaints, said it’s training workers to deal with the issue and is starting a hotline for victims. In a letter responding to an inquiry from U.S. Senator Tammy Duckworth, Chief Executive Officer Steve Easterbrook said... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-21 15:09:47 UTC ]
More news stories like this | News stories tagged with: #unconscious bias #clear message #harvey weinstein #bloomberg news #—bloomberg news


Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.  Simply put, Facebook wants to generate cash from the clips... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simply put #clear message #sponsored posts #ad break


3 Tips and Tricks for Thriving and Winning in the Scrolling Economy

Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media  Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #narrative hook #clear message #brands alike #adweek magazine