How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
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Other Publishing stories related to: 'How Martha Stewart Living Has Continued to Thrive for the Past 26 Years'


How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek

[ AdWeek | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion blogs #find inspiration


For Martha Stewart Living, Print is ‘A Good Thing’

A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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Martha Stewart Living magazines to be produced by Meredith

Martha Stewart Living Omnimedia Inc. will farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp., cutting costs as it focuses on brand-licensing deals. Meredith... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-10-16 00:00:00 UTC ]
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Former Marvel Entertainment Exec Joins Martha Stewart Living Omnimedia as CFO

Martha Stewart Living Omnimedia names Ken West as its new chief financial officer. West replaces Kelly Turner, who left the company in January. MSLO’s new addition comes from Marvel Entertainment, an American entertainment company where he held the executive vice president and chief financial... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Lisa Gersh Named CEO and President of Martha Stewart Living Omnimedia

Lisa Gersh has been tapped as president and chief operating officer of Martha Stewart Living Omnimedia (MSLO), effective June 6. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Playboy, Martha Stewart Living Report Revenue, Net Losses for 2010

Playboy Enterprises and Martha Stewart Living Omnimedia suffered losses in 2010, due to the still struggling economy and a changing media landscape. Playboy says print/digital revenue fell 21.5 percent to $82.8 million in 2010. The domestic magazines generated $37.3 million, (down 32 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Sports Illustrated to continue print editions under reported 10-year deal with new publisher

Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC

[ CBC | 2024-03-18 17:12:26 UTC ]
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One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop

Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek

[ AdWeek | 2023-05-04 06:00:00 UTC ]
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We Go Way Back: 25 of the Best Historical Fiction Books of the Past 10 Years

Take a trip back in time without leaving your seat with 25 of the best historical fiction books of the past 10 years! Continue reading at Book Riot

[ Book Riot | 2023-02-21 11:34:00 UTC ]
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Netflix reveals first poster for live-action 'One Piece' coming this year

Netflix's 'One Piece' is based on the popular manga series of the same name by Eiichiro Oda, who is also an executive producer of the show. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-30 17:14:27 UTC ]
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Past Winners of the Baillie Gifford Prize Reflect on Their Year in Reading

The Baillie Gifford Prize is the most prestigious nonfiction literary award in the world. We checked in with some past winners about their year in reading. * Craig Brown, 2020 Baillie Gifford Prize-winner for 150 Glimpses of the Beatles, recommends: Geoff Dyer is the funniest and most original... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-01 14:20:48 UTC ]
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The New York Times Announces Their Readers’ Pick for Best Book of the Past 125 Years

The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot

[ Book Riot | 2022-01-03 15:52:45 UTC ]
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Book Returned To Idaho Library 110 Years Past Due Date

If the Boise Public Library were still enforcing the late fee printed in the book, it would have racked up more than $800 in fines. Continue reading at The Huffington Post

[ The Huffington Post | 2021-11-27 19:13:28 UTC ]
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Kelly Ripa's First Book, 'Live Wire,' Is Coming Next Year

The essay collection will show what “really makes her tick” as she writes about marriage, motherhood and her career in show business. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-20 13:34:18 UTC ]
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How this year’s lousy Super Bowl ratings measure up to past games

Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company

[ Fast Company | 2021-02-09 13:39:34 UTC ]
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In ‘Just as I Am,’ actress Cicely Tyson reflects on 96 years of a life well lived

While undoubtedly personal, Tyson’s memoir offers an accounting of how far we’ve come — and how far we still must go. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 15:38:06 UTC ]
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25 Great Book Reviews From the Past 125 Years

To celebrate the Book Review’s 125th anniversary, we’re dipping into the archives to revisit our most thrilling, memorable and thought-provoking coverage. Continue reading at The New York Times

[ The New York Times | 2021-01-25 16:00:20 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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‘Eddie’s Boy,’ by Thomas Perry, continues the saga of a retired hit man who can’t escape his past

One of Perry’s unique talents is his ability to tell the same story over and over again, while finding ways to make it fresh and absorbing. Continue reading at The Washington Post

[ The Washington Post | 2020-11-29 06:53:26 UTC ]
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A Surprisingly Strong Year of Book Sales Continues

In spite of historical challenges, unit sales of print books were up 6.4% in the first nine months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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