#performance metrics

Publishing news tagged with #performance metrics

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Meet The New Breed Of Activist Investors Who Are Trying To Give Silicon Valley A Conscience

Arjuna Capital, which went to Facebook’s and Google’s recent shareholder meetings with proposals for gender equity disclosure, is the most visible of these firms. Last Thursday, hundreds of Facebook shareholders at the company’s annual meeting in Menlo Park, California listened politely as top... Continue reading at 'Fast Company'

[ Fast Company | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #performance metrics #menlo park #annual meeting #facebook shareholders

Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at 'Digiday'

[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled gardens #latest signal #performance metrics #conduct business #post facebook

Clicks and Pageviews Are Just the Tip of the Iceberg

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement... Continue reading at 'Folio Magazine'