Clicks and Pageviews Are Just the Tip of the Iceberg

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
News tagged with: #online brand #digital products #performance metrics

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Sustainability titles: Thunberg is the tip of the iceberg

Environment and ecology books are to the fore, with the sector set to post record value and volume figures thanks to a hit 16-year-old. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:17:26 UTC ]
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Comedian Tom Papa is a fount of happy distractions — and baking tips

In a time when we could all use some inspirational uplift, the Netflix star and author’s unironic catchphrase is: You’re doing great! Continue reading at The Washington Post

[ The Washington Post | 2020-05-11 12:00:00 UTC ]
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Holly Jackson: 'My top writing tip is to study the craft of screenwriting'

Holly Jackson answers our questions about her debut novel, A Good Girl's Guide to Murder (Egmont), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 07:49:12 UTC ]
More news stories like this | News stories tagged with: #ya book #good girl #holly jackson


5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
More news stories like this | News stories tagged with: #digital publishing #record industry #craves storytelling #favorite artists #deeply obsessed #upheaval amy #rolling stone #long run


Follow these 5 tips if you want to make a career pivot

Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company

[ Fast Company | 2020-01-20 05:00:12 UTC ]
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Key Tips for How to Read More This Year

By Oliver Tearle Finding the time to relax with a good book can be difficult, but there are a few practical steps you can take which might help to increase your book-reading productivity in 2020.  We’re sceptical of lists which promise ‘sure-fire ways to guarantee you’ll read more this year’,... Continue reading at Interesting Literature

[ Interesting Literature | 2020-01-11 15:00:55 UTC ]
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ICYMI: Waterstones has the hottest gift-wrapping tip of the season.

‘Tis the season of realizing the limits of your spacial awareness! “Measure twice, cut once”? In this economy? Luckily, UK bookseller Waterstones has opened our eyes to a new way of rectifying our (easily preventable) gift-wrapping fuck-ups. Behold: This is a public service announcement 🎄 📚... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-16 16:31:30 UTC ]
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Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Four Tips for Indie Authors on Planning a Successful Book Tour

Book tours are a wonderful way to connect with readers. Indie author John Peragine shares his experience planning his latest book tour for his book Iowa Wine. The post Four Tips for Indie Authors on Planning a Successful Book Tour by John Peragine appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-21 14:00:23 UTC ]
More news stories like this | News stories tagged with: #latest book #book tour #book tours #indie authors


Hotly-tipped Fleabag scripts snapped up by Sceptre in eight-way auction

Sceptre has triumphed in an eight-way bidding war to win the highly anticipated Fleabag: Scriptures, the book of the BBC comedy series by its creator and star Phoebe Waller-Bridge, The Bookseller can reveal. Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 15:22:55 UTC ]
More news stories like this | News stories tagged with: #booksellercan reveal #bidding war


Ten tips to cut plastic

The author of the forthcoming Kids Fight Plastic offers his top 10 tips on how publishers and bookshops can reduce their plastic use—for good. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 18:49:38 UTC ]
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Everybody’s curious about George Takei’s graphic memoir (and more of the week’s most clicked-on books).

Hello from Book Marks, Lit Hub’s “rotten tomatoes for books!” How It Works: Every day, our staff scours the most important and active outlets of literary journalism—from established national broadsheets to regional weeklies and alternative litblogs—and logs their book reviews. Each of those... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-26 16:00:10 UTC ]
More news stories like this | News stories tagged with: #graphic memoir #rotten tomatoes #lit hub #george takei #book reviews


News Corp Tabloid the Herald Sun Offers Journalists Cash Bonuses for Clicks

The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-24 15:22:05 UTC ]
More news stories like this | News stories tagged with: #news corp #financial bonus #offering journalists #herald sun


News Corp tabloid the Herald Sun offers journalists cash bonuses for clicks

Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian

[ The Guardian | 2019-06-24 06:04:56 UTC ]
More news stories like this | News stories tagged with: #news corp #financial bonus #offering journalists #herald sun #page views


BookCon 2019: Pro Tips

A teenage attendee offers a few tips, tricks, and hacks for making the most of BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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Burns tipped to win Women's Fiction Prize

Anna Burns is the bookies' favourite to win the £30,000 Women's Prize for Fiction, with the latest odds from William Hill putting Milkman (Faber) at 6/4.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-30 07:48:44 UTC ]
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Acorn Intelligence’s 5 top tips for winning with sponsored brands

Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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5 Writing Tips: Mark Bowden

Mark Bowden, author of 13 books, including "Black Hawk Down" and the riveting new true crime book "The Last Stone," shares some writing tips, including "scenes are gold." Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing tips #black hawk