Clicks and Pageviews Are Just the Tip of the Iceberg

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-11-06 00:00:00 UTC ]

Other news stories related to: "Clicks and Pageviews Are Just the Tip of the Iceberg"


The Taunton Press Sold to Active Interest Media

The Taunton Press, publisher of magazines, books, and a range of digital products in the woodworking, home building and renovation, building science, gardening, and sewing categories, has been acquired by enthusiast media company Active Interest Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
More news stories like this


Bookstore Sales Fell 17% in August

A move to the sale of more digital products in the educational market, through new purchasing options for college students, is likely one of the reasons a big decline came the month before school starts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
More news stories like this


HMH Reorganization Will Cut 525 Jobs

As Houghton Mifflin Harcourt shifts more of its education publishing business to the creation of digital products, the company said it has implemented a restructuring program that will cut its workforce by 22% in order to save between $95 million to $100 million annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
More news stories like this


Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
More news stories like this


B&NE Reaches Cooperation Agreement with Outerbridge

Barnes & Noble Education reached an agreement with the investment firm that avoids the possibility of Outerbridge running an alternative slate of directors at the upcoming annual meeting. The deal comes as B&NE looks to accelerate its digital products and services for college students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
More news stories like this


Buddhist Pubs Find New Ways to Cope with Covid-19

Publishers of books on Buddhism are focusing on digital products, compiling reading lists, promoting online author events, and more in response to the global Covid-19 pandemic and rapid changes in the marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
More news stories like this


Bibliotheca Calls Out Amazon for Meddling in the Library E-book Market

In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
More news stories like this


The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this


Digital drives revenue up 13% at Haynes

Group revenue at car manual publisher Haynes was up 13% for the year to 31st May 2018, driven by a 42% growth in its digital products. Continue reading at The Bookseller

[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this


Bloomsbury’s Arcadian Library Online Takes Home Top Honor at 2018 PROSE Awards

Bloomsbury beat out more than 550 books, journals and digital products across 51 subject categories to take home this year's R.R. Hawkins Award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
More news stories like this


Meet The New Breed Of Activist Investors Who Are Trying To Give Silicon Valley A Conscience

Arjuna Capital, which went to Facebook’s and Google’s recent shareholder meetings with proposals for gender equity disclosure, is the most visible of these firms. Last Thursday, hundreds of Facebook shareholders at the company’s annual meeting in Menlo Park, California listened politely as top... Continue reading at Fast Company

[ Fast Company | 2017-06-09 00:00:00 UTC ]
More news stories like this


Haynes back on track with digital driving 15% revenue increase

Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this


In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016

In a consistent German book market, the Boersenverein reports rising ebook sales by volume, but lower prices are driving down revenue from digital products. The post In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
More news stories like this


Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday

[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this


Adult coloring books face threat from app rivals Colorfy, Recolor and more

Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens. But in November, Brown shifted spending to digital products. She paid $100 for mobile apps... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-04 00:00:00 UTC ]
More news stories like this


Digital Solutions in India 2016: Cloud: The Next Digital Transformation Weapon for Publishers

Today, the evolution of cloud technology has erased all doubts that kept publishers from adopting cloud in their digital transformation strategy. They have realized the benefits of cloud for creation and delivery of digital products such as ebooks across multiple device platforms, workflow... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
More news stories like this


Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this


Portsmouth newspaper's price rise a symptom of media malady

Newsprint buyers will vanish ever faster, but publishers have done too little with their digital products to make them attractive to readers or advertisersAlongside a range of cutbacks, one of the other major tactics employed by regional newspaper publishers is, of course, cover price rises.This... Continue reading at The Guardian

[ The Guardian | 2016-01-26 00:00:00 UTC ]
More news stories like this


Pitch Session: The Story Meeting Has Evolved

Publishers have figured out that audiences want different things from print and digital products, but the newsroom has lagged behind. The post Pitch Session: The Story Meeting Has Evolved appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
More news stories like this


Jamie Oliver and Time Out to launch Food Tube magazine

They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this