Clicks and Pageviews Are Just the Tip of the Iceberg

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
News tagged with: #online brand #digital products #performance metrics

Other Publishing stories related to: 'Clicks and Pageviews Are Just the Tip of the Iceberg'


Clicks and Pageviews Are Just the Tip of the Iceberg

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement... Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online brand #digital products #performance metrics


A Memoir That Sees Only the Tip of the Melting Iceberg

In “Unsolaced,” Greta Ehrlich tells a story of personal discovery against the backdrop of the climate crisis. Continue reading at The New York Times

[ The New York Times | 2021-01-12 10:00:06 UTC ]
More news stories like this | News stories tagged with: #personal discovery #climate crisis #memoir


Sustainability titles: Thunberg is the tip of the iceberg

Environment and ecology books are to the fore, with the sector set to post record value and volume figures thanks to a hit 16-year-old. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:17:26 UTC ]
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15 tips to get more out of Google Contacts

Old-fashioned address books and rolodexes are becoming an increasingly rare sight as the world goes digital. What’s more, digital address books are not something you need to buy separately. If you have an email address with Google (Gmail), Microsoft (Outlook), or Apple (iCloud), for... Continue reading at PC World

[ PC World | 2024-09-05 14:00:00 UTC ]
More news stories like this | News stories tagged with: #book called #mobile phone


5 tips to effectively judge people using personality science from an organizational psychologist

Insight into personality is dramatically more important than emotional intelligence. Richard Davis is an organizational psychologist and managing director at Russell Reynolds Associates. He has extensive experience advising CEOs, including those leading Fortune 100 companies. Clients include... Continue reading at Fast Company

[ Fast Company | 2024-07-20 08:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #emotional intelligence


Master your Kindle with these 10 tips

Of all the tech products Amazon offers, Kindle is the only one I’d seriously miss if it went away. I was never much of a book person, but that’s changed as I’ve tried to divert more time away from social media. Kindle—not just the e-reader, but the mobile apps—are where a lot of that... Continue reading at PC World

[ PC World | 2023-12-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #free service #single e-book #browser extension #full text #costs $5 #kindle


Harlan Coben’s Top Tip for Book Touring: Appreciate Crowds

The No. 1 best-selling author still remembers what it was like to be the guest of honor in an empty bookstore. Continue reading at The New York Times

[ The New York Times | 2023-03-30 09:00:17 UTC ]
More news stories like this | News stories tagged with: #harlan coben #empty bookstore #best-selling author


Kelly Link Can’t Write Narrative Before 3pm: And Other Tips For Purposeful Writing

In her latest short story collection, White Cat, Black Dog, MacArthur “Genius Grant” fellow Kelly Link reinvents seven fairytales into modern, realist short stories about, for example, an aging billionaire choosing a successor, and a house-sitting gig that goes awry. Link is also the author of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-28 08:54:06 UTC ]
More news stories like this | News stories tagged with: #kelly link #black dog #short stories


Don’t write what you know, write what you feel: bestselling authors offer tips on World Book Day

Malorie Blackman advises budding authors to pick up on news stories, but Julia Donaldson warns of pitfalls – and Alan Moore says you should read terrible books as well as good onesThe key to being a good writer? It’s being a good reader, authors including Carol Ann Duffy and Alan Moore have said... Continue reading at The Guardian

[ The Guardian | 2023-03-02 15:43:52 UTC ]
More news stories like this | News stories tagged with: #news stories #alan moore #lee child #important things #world book


Master your Steam Deck with these 22 tips and tricks

While Valve’s awesome $399 Steam Deck is a capable enough gaming system out of the box, some of its best features are easy to miss. If you know where to look, you can customize the Steam Deck to your liking, minimize annoyances, and even expand your game catalog well beyond the built-in... Continue reading at PC World

[ PC World | 2023-02-10 12:52:42 UTC ]
More news stories like this | News stories tagged with: #wi-fi network #battery life #libraries


Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising


Book Fair Bonanza: Five Tips To Make Your Book Fair Run Smoothly

School book fairs are a source of nostalgia for book lovers, but they're also a lot of work to run. Here are some tips that will help. Continue reading at Book Riot

[ Book Riot | 2021-12-06 11:31:00 UTC ]
More news stories like this | News stories tagged with: #book lovers #book fair


Last year may be a tipping point for a truly inclusive industry, but there is more to do

Five prominent figures from the literary world discuss the vexed debates surrounding cultural appropriation, authenticity and the growing trend for sensitivity readers. Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 06:28:34 UTC ]
More news stories like this | News stories tagged with: #tipping point #inclusive industry #growing trend #sensitivity readers #literary world


Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions


Concern from CILIP and Unison over library lockdown click and collect

Most library authorities in England are providing a click and collect service during lockdown, despite calls from some organisations to withdraw it. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 15:52:18 UTC ]
More news stories like this | News stories tagged with: #collect service #library authorities


Blackwell's drops click and collect in almost all stores as lockdown hits

Blackwell's is the latest bookseller to announce it has closed its stores during the new lockdown and will not be offering click and collect, with the exception of its Oxford branch. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 09:24:14 UTC ]
More news stories like this | News stories tagged with: #bookseller


Waterstones abandons click and collect and closes its stores over lockdown

Waterstones is temporarily closing its stores due to the latest lockdown, furloughing staff and no longer offering a click and collect service. Continue reading at The Bookseller

[ The Bookseller | 2021-01-04 21:49:21 UTC ]
More news stories like this | News stories tagged with: #latest lockdown #collect service #temporarily closing


Never click on this kind of Zoom invite. You’ll thank us forever

Zoom phishing scams are the latest conduit for planting malware to steal identities, passwords, and financial information. Your inbox is chock full of Zoom invitations, as everyone from your boss to your Aunt Elaine to your book club keeps your work and social calendars packed.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-12-07 12:55:38 UTC ]
More news stories like this | News stories tagged with: #chock full #book club


Bookshop Heroes share top bookselling tips

Some of our inaugural Bookshop Heroes — the best individual booksellers in the UK and Ireland — share the skills that are key to running a bookshop.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 16:20:56 UTC ]
More news stories like this | News stories tagged with: #individual booksellers #bookshop