Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and publishers are upset, with this being the latest signal that the “walled gardens” of Facebook and Google need to be more accepting of universal third-party measurement. The post Facebook’s video metrics screw-up, explained appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-24 00:00:00 UTC ]
News tagged with: #post facebook #conduct business #performance metrics #latest signal #walled gardens

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Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
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‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit

From Facebook to Go90 to Nielsen, video publishers have a lot on their minds. The post ‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-06 00:00:00 UTC ]
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Pages That Reshare Facebook Videos Are Losing Access to Some Metrics

Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek

[ AdWeek | 2017-07-31 00:00:00 UTC ]
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Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

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[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Here Are the Changes Facebook Introduced for Video Metrics in Page Insights

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[ AdWeek | 2017-04-11 00:00:00 UTC ]
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Facebook wants longer videos, but takes away key view metric

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[ Digiday | 2017-02-24 00:00:00 UTC ]
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Facebook Apologizes for Overstating Video Metrics

The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times

[ The New York Times | 2016-09-23 00:00:00 UTC ]
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Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

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[ AdWeek | 2019-08-08 18:05:58 UTC ]
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Facebook in 2015: Pivot to video! Facebook today: Local news is dead!

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[ Fast Company | 2019-03-18 00:00:00 UTC ]
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Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

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[ Digiday | 2019-03-13 00:00:00 UTC ]
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Video publishers on what happens after Facebook stops subsidizing video content

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[ Digiday | 2017-11-03 00:00:00 UTC ]
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Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch

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[ Digiday | 2017-08-21 00:00:00 UTC ]
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Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

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[ Digiday | 2017-06-22 00:00:00 UTC ]
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Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

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[ AdWeek | 2017-04-24 00:00:00 UTC ]
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[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

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[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

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[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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