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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with: #ad revenue #unprecedented challenge #publishers aren #fair share #ad blockers #walled gardens #media landscape #digital publishers
Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at 'AdWeek'
[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens
Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at 'Digiday'
[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conduct business #performance metrics #latest signal #walled gardens
Confusing licensing rules, walled gardens, limited bundling, subscriptions, and library borrowing, buggy platforms. Why do we put up with this ebook nonsense? Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook business #walled gardens #library borrowing