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As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-12 00:00:00 UTC ]
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