brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and planners from more than 30 agencies. Speakers included a welcoming introduction from Andrew Capone, svp, marketing & business development at NCC Media, a keynote from Keith Grossman, global chief revenue officer at Bloomberg Media and a fireside chat with Michael Wolff, an award-winning journalist, columnist and author who discussed the themes laid out in his latest book Television is the New Television. Also featured was a discussion with Larry Stern, co-creator and executive producer of E!'s breakout reality series hit Hollywood Medium and a presentation of an exclusive data set on primary data and video as targeting vehicles from NCC Media presented by Jim Loughran, svp, digital sales, NCC Media and brand marketing veteran Louis Giagrande. The day concluded with a video related media challenge for the attendees and a cocktail reception with Vanderpump Rules star Jax Taylor on the roof of the Dream Hotel Downtown, where the Executive Lab took place. Continue reading at 'AdWeek'
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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See our five major takeaways from the Digiday Publishing Summit. The post ‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-02 00:00:00 UTC ]
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Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
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Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget
[ Engadget | 2024-03-04 16:30:21 UTC ]
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Hollywood can’t resist a literary adaptation. Frontlist, backlist—it’s all fodder for screenplays. The publishing world itself also feeds the insatiable page-to-screen pipeline: from 1930s and ’40s screwball satires about newspaper reporters (His Girl Friday, Meet John Doe, Mr. Deeds Goes to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:53:31 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
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Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Long-term industry-wide collaboration is "essential" for a greener future, but sustainable measures can be put in place now, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 04:39:13 UTC ]
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Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
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Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge fund known for cutting newsroom jobs, and navigates the ongoing shift to online media Continue reading at ABC News
[ ABC News | 2020-02-03 23:48:57 UTC ]
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[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Three top executives are out at ALM Media in what the company is describing as a change to its organizational structure. Chief marketing officer Carol Eversen, media division president Jay Kirsch and intelligence division president Andrew Neblett—all of whom joined ALM in 2016, around the time... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-03 17:40:40 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek
[ AdWeek | 2018-08-21 00:00:00 UTC ]
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European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-09 00:00:00 UTC ]
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Bonnier Publishing’s acting chief executive has told The Bookseller he is working on a "new strategy" to ensure the company has a "sustainable future", after it emerged that the firm has been beset by profitability issues in recent years. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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A survey of publishers put flat sales ahead of competition from other entertainment as the #1 industry challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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Howard Kaminsky, a former president and publisher of Warner Books, Random House and William Morrow/Avon, has died. He was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-28 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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