Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week

[ Media Week | 2019-05-14 13:17:02 UTC ]
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Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’

Put together by three former key players in the UK's Bonnier Publishing, Blake Freeman Johnson Media is to focus mostly on nonfiction. The post UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-01 00:00:00 UTC ]
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Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

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[ Digiday | 2016-11-16 00:00:00 UTC ]
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AOL Now Has an In-House Creative Agency to Make Ads for Brands

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Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

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Brand RX part two: The state of brand safety one year later

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[ Digiday | 2018-11-17 00:00:00 UTC ]
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On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Agency Rights Update: Athens’ Ersilia Literary Agency

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[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

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[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Salomonsson Agency Acquires Storytellers Agency

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[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Trio of Literary Agencies Merge Into an Italian Super Agency

Three literary agencies in Italy — Marco Vigevani, the International Literary Agency, and Luigi Bernabo — merged to form The Italian Literary Agency. The post Trio of Literary Agencies Merge Into an Italian Super Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

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[ Publishing Perspectives | 2020-07-24 15:31:03 UTC ]
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Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

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