When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
More news stories like this
Playboy announced its intention to deactivate its Facebook accounts and leave the social network amid escalating concerns about the platform's mismanagement of user data.The publisher said the decision follows the difficulty it has felt for years to express its "values" on Facebook, due to the... Continue reading at Advertising Age
[ Advertising Age | 2018-03-28 00:00:00 UTC ]
More news stories like this
SpaceX and Tesla Chief Executive Elon Musk supported the call to #deletefacebook, as the Facebook pages of his two most prominent companies vanished Friday morning. Musk was not the first prominent name in technology to line up against Facebook in the wake of the widening Cambridge Analytica... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-24 00:00:00 UTC ]
More news stories like this
Publishers have tended to think of their Facebook audiences as a single group with a single set of interests. But as more sites launch more verticals aimed at different readers, many are taking that approach to Facebook. BuzzFeed has 90 Facebook pages, while Huffington Post has 79 and Mashable... Continue reading at Digiday
[ Digiday | 2016-02-23 00:00:00 UTC ]
More news stories like this
Publishers that are scouring for more readers are digging into the audiences of rival sites. Through what some people call "social syndication," The Daily Dot, Bustle, Mental Floss and others are partnering up to cross-post articles in each other's Facebook pages. Often, this means teaming up... Continue reading at Digiday
[ Digiday | 2016-02-04 00:00:00 UTC ]
More news stories like this
Minneapolis independent press Rain Taxi is celebrating 20 years of promoting literary fiction and nonfiction, from its quarterly magazine to programs that bring literature into public spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this
Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related... Continue reading at PC World
[ PC World | 2014-11-19 00:00:00 UTC ]
More news stories like this
Denver, Colorado-based regional magazine 5280 has acquired the intellectual property of its main competitor, Denver Magazine, including Federal trademark of the brand name, Internet domains including http://denvermagazine.cim and Denver's Twitter account and Facebook pages. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this