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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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#golden age
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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#growing demand
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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#pre-roll ads
The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at 'Fast Company'
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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#wired magazine
#digital arm
#banner ads
"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at 'Fast Company'
[ Fast Company | 2014-08-15 00:00:00 UTC ]
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#recently published
#original sin
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“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word listicle. Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads... Continue reading at 'Digiday'
[ Digiday | 2013-10-23 00:00:00 UTC ]
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#native ads