'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''

'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important role #wider company #remain relevant

Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen

Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with: #existing teams #strategic review #previously cmo #organic growth #informa plc

Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | News stories tagged with: #global head #digital media

Editing role 'needs championing in-house', trade figures say

Figures in the industry have responded to calls from this year’s Man Booker judging panel for tighter editing, with some voicing anger at an undervaluing of the editorial process. Continue reading at The Bookseller

[ The Bookseller | 2018-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade figures #editorial process

White Lion Publishing: Quarto Announces Reorganization of Its UK-Based Trade Imprints

With an aim of 'breaking down silos and embracing new ways of communicating with our target readers,' The Quarto Group consolidates three imprints into one master entity headed by Richard Green. The post White Lion Publishing: Quarto Announces Reorganization of Its UK-Based Trade Imprints... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #target readers

Quarto consolidates UK adult trade imprints

Quarto is rolling its UK-based adult trade imprints into a single new imprint called White Lion Publishing. Continue reading at The Bookseller

[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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The Role of Librarians Has Become More Important': PW Talks with ALSC President Nina Lindsay

The president of the Association for Library Service to Children discusses efforts to support children and families in a shifting information landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library service #support children

S&S promotes Virtue to special sales and brand role

Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special sales #brand director #commercial fiction

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flip side #global head #giving companies

The Importance of Licensing: Children’s Brands and Books

Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared #media properties

American Bar Association Launches Trade Imprint

The American Bar Association's publishing division is launching a trade imprint. Ankerwycke has just released its debut title, a legal thriller by blogger David Lat, to be followed by 34 titles in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #trade imprint #debut title #legal thriller

The Catholic Book Trade: Brand Loyalty for Niche Publishing

One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishing #religious books

UPNE Launches Trade Imprint

New trade list for regionalized publisher to take its name from the "fore-edge" of a book, opposite the spine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade list

Overseas imports dominate UAE book trade

The United Arab Emirates is punching above its weight in terms of the development of its book... Continue reading at The Bookseller

[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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Finding the Right Role for Trade Paperbacks

The trade paperback format lost some ground to ebooks through the first nine months of 2011, according to Bowker Market Research, but it remained the most popular print category. Still, the question being asked is what consumer segment the trade paperback is serving in a time when ebooks often... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade paperbacks #trade paperback #capture readers

Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #social platforms #ll receive

Tim Wu: Net Neutrality 'As Important, If Not More Important, than the First Amendment'

“If we do one thing over the next few years,” Wu said, “it must be to restore net neutrality it must be to restore our informational freedoms.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim wu #net neutrality

On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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