How the Harry Potter brand is pitching itself to Gen Z

Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World" -- make its debut. Meanwhile, Harry Potter fan site MuggleNet.com has also launched a new global initiative inspired called #PotterItForward, which encourages passionate fans of J.K. Rowling’s mega-hit books to leave emotional and inspiring notes for the new generation reading the books for the first time. Users are not only leaving heartfelt messages on post-it notes in copies of the books across bookstores and libraries but also sharing their notes socially on Twitter, Facebook and Instagram using the hashtag #PotterItForward. The post How the Harry Potter brand is pitching itself to Gen Z appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-23 00:00:00 UTC ]

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How the Harry Potter brand is pitching itself to Gen Z

[ Digiday | 2015-09-23 00:00:00 UTC ]
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JK Rowling unveils 'brand new treat' of three more Harry Potter-related books

JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff

[ Stuff | 2016-08-17 00:00:00 UTC ]
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You're a legend Harry! The Harry Potter books turn 20

We dug into the archives to find the first Kiwi review of Harry Potter, but the earliest seems to be from 1999. Continue reading at Stuff

[ Stuff | 2017-06-26 00:00:00 UTC ]
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Harry Potter and Beatrix Potter up for Waterstones book of the year

A Harry Potter script and a Beatrix Potter story are among the titles up for Waterstones Book of the Year 2016. Continue reading at BBC News

[ BBC News | 2016-11-08 00:00:00 UTC ]
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First look at the Potter family from upcoming play 'Harry Potter and the Cursed Child'

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[ Los Angeles Times | 2016-05-31 00:00:00 UTC ]
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'Harry Potter and the Cursed Child': Here's how the play fits into the 'Potter' universe

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[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and a new 'Potter' theme park opens

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[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

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[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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'Harry Potter' set at an HBCU? LaDarrion Williams wrote the book he always wanted to read

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[ Los Angeles Times | 2024-05-03 10:00:51 UTC ]
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Audible to turn all seven of JK Rowling’s Harry Potter books into full-cast audiobooks

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[ The Guardian | 2024-04-25 16:37:29 UTC ]
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From Harry Potter to Taylor Swift: how millennial women grew up with fandoms, and became a force

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[ The Conversation | 2024-02-18 19:51:27 UTC ]
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Daniel Radcliffe produces film about his paralysed Harry Potter stunt double

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[ The Guardian | 2023-10-25 14:32:27 UTC ]
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We Don't Talk About Harry Potter

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[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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[ CBC | 2023-09-28 12:32:43 UTC ]
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[ The Guardian | 2023-09-28 11:39:05 UTC ]
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[ BBC News | 2023-07-30 06:50:32 UTC ]
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