Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then be shared through platforms like Facebook and WhatsApp to reach customers. Microsoft has built its business helping companies be productive on PCs, and this tool could be a way for it to stay relevant in a world that has moved to mobile. The app could attract users of Microsoft Publisher, the company's desktop publishing application.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2016-06-08 00:00:00 UTC ]
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Books, books, books. The whole world is talking about books. Twitter, Facebook and even Instagram and Pinterest – my entire life is filled with people talking about books, the joy of reading and showcasing pictures of their latest purchases or publications. I socialise with publishing people and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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A few weeks ago an executive confided in me their strategy for weathering the new publishing climate: it was to have the biggest house on the block. The sentiment will surprise few: of the “Big Three” UK publishers, each wants to be the biggest (and best) home for authors, with perhaps only Pan... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Author SF Said on how almost all the world’s problems come down to ‘us and them’ – and how children’s books can knock down the barriers Do you believe it’s the books we read when we are young that have the deepest impact? Let us know by emailing [email protected] or on Twitter... Continue reading at The Guardian
[ The Guardian | 2015-09-29 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
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One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age
[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means... Continue reading at The Guardian
[ The Guardian | 2015-09-20 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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