Johnston Press strikes three-year Sky deal for local TV ads

Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-10 00:00:00 UTC ]

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Johnston Press strikes three-year Sky deal for local TV ads

Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian

[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media


Narrativia strikes deal to bring Pratchett's Discworld to TV

Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:14:48 UTC ]
More news stories like this | News stories tagged with: #original vision


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners


Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #sell ads #news publisher


Orion Spring strikes four-book deal with This Morning’s TV therapists

Orion Spring has acquired world rights to four self-help titles by "This Morning" TV therapists Nik and Eva Speakman.  Continue reading at The Bookseller

[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Murdoch promises to run Sky News for 10 years for Fox takeover deal

Tycoon makes offers to allay media monopoly fears and ease through 21st Century Fox dealRupert Murdoch has doubled the length of time he is willing to keep running Sky News to “at least” 10 years, as 21st Century Fox sweetens its offer to protect the news channel to gain clearance for the... Continue reading at The Guardian

[ The Guardian | 2018-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sky news #full control #news channel #7bn takeover #markets authority


HCCB and Vivendi strike six-year Paddington deal

HarperCollins Children’s Books (HCCB) has inked a six-year deal with French firm Vivendi for world publishing rights (including audiobook and ebook) to the Paddington brand. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children


Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #sales made #nearby venues #companies declined #disclose terms


Johnston Press in advanced talks to buy the i newspaper in £25m deal

Cut-price national owned by Evgeny Lebedev sells about 275,000 copies daily, and has been seen as key in helping stablemate the Independent stay afloatJohnston Press is in advanced talks to buy the i, the cut-price national newspaper owned by Evgeny Lebedev, in a move which multiple sources say... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnston press #advanced talks #evgeny lebedev #multiple sources


Johnston Press claims trading up despite slump in ad revenue

Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian

[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% year #profit warning #ad revenue


Google and Local World strike deal to launch 10 evening editions

Regional publisher to launch titles such as the Bristol Post and Leicester Mercury through apps that launch at 5pm dailyLocal World is to launch digital evening editions for 10 of its titles, including the Bristol Post, Leicester Mercury and Nottingham Post.The regional newspaper publisher has... Continue reading at The Guardian

[ The Guardian | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch titles #regional publisher #leicester mercury #nottingham post


Johnston Press, Newsquest, Local World take on Facebook and Google

Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnston press #local world #tech companies


After 30 Years, Ice Cube Press Presses Ahead

Iowa's Ice Cube Press finished 2021, its 30th anniversary, with a solid increase in sales over 2020. Steve Semken started the press to showcase local Iowa stories as well publishing books that document changes in rural America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #30th anniversary #solid increase #publishing books #rural america


Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media


Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #bud light #ann-christine diaz #forwarded email #$110 million