#trade organization

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The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at 'AdWeek'

[ AdWeek | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers continue #give facebook #ad dollars #trade organization


IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization


At NCIBA, Landon Touts Group's 'Solid' Finances

At this year’s show, which took place October 23-24 in San Francisco, executive director of NCIBA, Hut Landon, said the trade organization's "financial picture is solid." Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hut landon #trade organization