GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
News tagged with:
#conde nast
#digital conference
#web pages
#michael sebastian
It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#work appeared
#soft-sell approach
#growing problem
#ad-supported publishers
#publishers including
It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#soft-sell approach
#growing problem
#ad-supported publishers
#publishers including
Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad network
#ad buys
#audience network
#ad units
#app developers
Two white Borzoi hounds greeted the hundreds and hundreds of guests ascending the majestic marble rain-slicked steps of the New York Public Library Thursday (1st October) night, come to join chairman and editor-in-chief Sonny Mehta celebrate the hundredth anniversary of Alfred A. Knopf. Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this |
Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers step
#traditional publishers
#taking steps
#media companies
#ad targeting
Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher rates
New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry standards
#display advertising
Jennifer Wiener goes kid friendly, taking a middle-grade trilogy to Aladdin; Viking nabs the new novel by Ruth Ozeki; Wattpad bestseller Kirsty Moseley lands at Forever; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#viking nabs
#ruth ozeki
Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael morpurgo
#book deal
#true story
#world war
#marketing campaign
Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this |
Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core audience
#publishing giant
#senior director
#media world
The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#ad industry
#cologne ruled
#market dominance
Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long-term strategy
#publisher offers
#actual people
#adweek magazine
The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#ad blockers
#small publishers
#scott cunningham
#senior vp
#general manager
#press conference
#advertising week
Film rights to Andrew Michael Hurley’s The Loney (John Murray) have been optioned by DNA Films, with the support of Film4, after a five-way auction. The gothic novel is set on the Lancashire coast and follows a Catholic family who make an Easter pilgrimage from London to try and cure their mute... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#film deal
#film rights
WH Smith has revealed a list of 100 "best paperbacks of all time" as voted for by its customers. The chain retailer asked customers to vote for their favourite paperback through social media, with “thousands” getting involved. WHS said that Harper Lee’s To Kill a Mockingbird topped the list,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wh smith
#harper lee
#jane austen
The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad servers
#features include
One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook executive
#content directly
#shake things
Proposal outlines a plan to create a ‘pure-play’ broadcast company, without ‘significant exposure to publishing.’ The post Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media general
Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age
[ Advertising Age | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing giant
#hot seat
#popular science
#field stream