#ad buys

Publishing news tagged with #ad buys


Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media


Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #ad buys #audience network #ad units #app developers


These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at 'AdWeek'

[ AdWeek | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buys #good measure #ve watched


SmartMoney magazine goes online-only

Dow Jones is closing the print edition of SmartMoney, the 20-year-old personal finance magazine, and expanding its digital news team, the company said today, confirming news first reported by The Wall Street Journal. The print edition's September issue will be its last, meaning the elimination... Continue reading at 'Crains New York'

[ Crains New York | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial positions #joint venture #50% stake #print publishers #ad buys #comparable period #6% decline #audit bureau