An email sent from a PR firm cofounded by author J.D. Barker invited BookTok influencers—all of them young women—to make sponsored content promoting Barker's forthcoming novel and included ideas for making "racy" videos, which the author would "personally review." Barker has said that he "never... Continue reading >> [ Source: Publishers Weekly | 2024-01-26 05:00:00 UTC ]
Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading >> [ Source: The Bookseller | 2021-11-09 11:59:42 UTC ]
John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading >> [ Source: The Bookseller | 2021-02-04 00:21:11 UTC ]
Penguin Michael Joseph is publishing a new novel from Liane Moriarty, Apples Never Fall, this September, supported by a "major" PR and marketing campaign. Continue reading >> [ Source: The Bookseller | 2021-01-27 23:31:30 UTC ]
Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading >> [ Source: Publishers Weekly | 2020-10-21 04:00:00 UTC ]
As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading >> [ Source: Publishers Weekly | 2020-10-14 04:00:00 UTC ]
As part of the marketing campaign for the new young adult novel by Alyson Noël, 'Unrivaled,' HarperCollins will publish the book simultaneously May 10, 2016 in 16 languages. The novel will feature covers that will be coordinated across the different markets. Continue reading >> [ Source: Publishers Weekly | 2015-10-14 00:00:00 UTC ]
Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading >> [ Source: The Bookseller | 2015-10-02 00:00:00 UTC ]
Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading >> [ Source: The Bookseller | 2015-08-21 00:00:00 UTC ]
Biteback will publish an unauthorised biography of Prime Minister David Cameron, written by former Conservative Party deputy chairman Lord Ashcroft and political journalist Isabel Oakeshott. Iain Dale, m.d. At Biteback, signed world rights to Call Me Dave, with plans to publish in October,... Continue reading >> [ Source: The Bookseller | 2015-04-14 00:00:00 UTC ]
Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading >> [ Source: The Bookseller | 2015-03-26 00:00:00 UTC ]
Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading >> [ Source: The Bookseller | 2014-10-30 00:00:00 UTC ]
Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading >> [ Source: The Bookseller | 2014-05-02 00:00:00 UTC ]
This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading >> [ Source: Folio Magazine | 2013-07-26 00:00:00 UTC ]
Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading >> [ Source: The Bookseller | 2012-06-22 00:00:00 UTC ]
The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading >> [ Source: The Bookseller | 2012-05-29 00:00:00 UTC ]
The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading >> [ Source: The Bookseller | 2012-02-10 00:00:00 UTC ]
Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading >> [ Source: Publishers Weekly | 2012-02-03 00:00:00 UTC ]
Written By: Charlotte Williams Publication Date: Mon, 22/08/2011 - 11:40 Random House Childrens Books is hoping that Christopher Paolinis Inheritance Cycle series will be remembered for generations to come as it plans marketing activity for the final instalment, Inheritance. The fourth... Continue reading >> [ Source: The Bookseller | 2011-08-22 00:00:00 UTC ]
Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading >> [ Source: The Bookseller | 2011-04-11 00:00:00 UTC ]