The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't participate. You're locked in with the BMW gas stations. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]

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