Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
An email sent from a PR firm cofounded by author J.D. Barker invited BookTok influencers—all of them young women—to make sponsored content promoting Barker's forthcoming novel and included ideas for making "racy" videos, which the author would "personally review." Barker has said that he "never... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 11:59:42 UTC ]
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John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 00:21:11 UTC ]
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Penguin Michael Joseph is publishing a new novel from Liane Moriarty, Apples Never Fall, this September, supported by a "major" PR and marketing campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 23:31:30 UTC ]
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Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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At a meeting yesterday, the remaining members of the National Book Critics Circle's board of directors named a new temporary president and decided to put deliberations for its annual awards on hold as the organization regroups following a week of infighting and the exodus of more than half of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-18 04:00:00 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The Independent Publishers Guild (IPG) has announced the 12 shortlists for its annual awards, with five small presses up for at least two prizes and 10 featuring for the first time. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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The Writers’ Guild of Great Britain has announced its 2019 shortlist for its annual awards, featuring nominations for novelists Guy Gunaratne, Nicola Mostyn and Mary Lynn Bracht. Continue reading at The Bookseller
[ The Bookseller | 2018-12-05 00:00:00 UTC ]
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Walker Books will next month publish a Christmas story by Irish TV presenter Ryan Tubridy, with illustrations by Chris Judge. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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Daniel Shand has been named the winner of this year's £10,000 Betty Trask Prize for his darkly comic novel Fallow (Sandstone Press) at the Society of Authors’ annual awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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The Book Marketing Society has announced the winners of the best marketing campaigns of January to March 2017, featuring work for Adrian Mole's 50th anniversary and Chimamanda Nogozi Adichie’s Dear Ijeawele, among others. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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Campaigns for Bruno Vincent's Enid Blyton for Grown Ups series (Quercus), Sarah Perry's The Essex Serpent (Serpent's Tail), Maestra by L.S. Hilton (Bonnier Zaffre), The Girls by debut author Emma Cline (Vintage) and the autobiography of Olympic cyclists Laura Trott and Jason Kenny (Michael... Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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