Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Dolly Parton has written her first novel with the help of best-selling author James Patterson. Continue reading at BBC News
[ BBC News | 2022-03-10 00:01:14 UTC ]
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Campaigns for titles by Kazuo Ishiguro, Sally Rooney and Dave Grohl are among those shortlisted for this year's Publishers Publicity Circle (PPC) Awards, which celebrate the best campaigns carried out by publicists in 2021. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 08:44:27 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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In rather heartwarming news, bestselling novelist James Patterson is working with Scholastic Book Clubs to tackle literacy inequity. On Monday, Scholastic announced that Patterson had donated $1.5 million to help launch “The United States of Readers,” a classroom initiative created to address... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-28 17:26:56 UTC ]
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Author James Patterson and singer Dolly Parton have teamed up to write a novel about a young woman who comes to Nashville to pursue her music-making dreams. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 08:44:53 UTC ]
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Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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“The President’s Daughter” is the follow-up to the duo’s 2018 bestseller “The President Is Missing.” Continue reading at The Washington Post
[ The Washington Post | 2021-06-07 11:00:00 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Unless you’re a disgraced politician, trying to get a book published can be difficult, nerve-wracking, soul-denting work. If you’re anything like me, though, it really helps to hear that rejection is the rule in the publishing industry, rather than the exception. When my novel was out on... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-10 17:04:17 UTC ]
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This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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President Bill Clinton and author James Patterson will cowrite a second novel together, 'The President's Daughter,' to be published jointly by Alfred A. Knopf and Little, Brown in June 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-21 04:00:00 UTC ]
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James Patterson certainly isn’t a stranger to surprising collaborations. His The President is Missing, a political thriller that credits Patterson and Bill Clinton as co-authors (Co-parents? Idea generators?), was one of 2018’s bestselling books and Showtime will be adapting it for TV. If you’ve... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-07 18:22:48 UTC ]
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James Patterson has a long history of helping independent bookstores. In in 2014, he donated $1 million to indie bookstores, and staring in 2015, his Holiday Bonus program has given payments between $500 and $5,000 to bookstore employees each year. Now, as bookstores struggle to keep afloat... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 14:23:07 UTC ]
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On Thursday, the best-selling author pledged $500,000 to a new campaign: #SaveIndieBookstores. Continue reading at HuffPost
[ HuffPost | 2020-04-02 20:17:14 UTC ]
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Author James Patterson is spearheading a group that includes Reese Witherspoon, Reese’s Book Club, the Book Industry Charitable Foundation, and the American Booksellers Association in an effort to raise millions of dollars to help save independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Campaigns for The Testaments by Margaret Atwood, Tall Tales & Wee Stories by Billy Connolly and Candice Carty-Williams' debut novel, Queenie, have been named winners at the Publishers’ Publicity Circle (PPC) Annual Awards 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 22:26:37 UTC ]
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Campaigns for Margaret Atwood's The Testaments (Vintage) and Lisa Taddeo's Three Women (Bloomsbury) were among the winners at the Book Marketing Society Awards last night. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 01:07:50 UTC ]
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Ali Bowden, director of Edinburgh UNESCO City of Literature Trust, has been handed an honorary degree from Edinburgh Napier University. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 09:21:18 UTC ]
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