The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and subsequent success or failure of a marketing campaign. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]

Other news stories related to: "The New Backbone of Content and Marketing: Data"

OpenAI will train its AI models on the Financial Times' journalism

The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and... Continue reading at Engadget

[ Engadget | 2024-04-29 17:32:56 UTC ]
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Author J.D Barker Apologizes, Dropped by Agent After 'Creepy' BookTok Request

An email sent from a PR firm cofounded by author J.D. Barker invited BookTok influencers—all of them young women—to make sponsored content promoting Barker's forthcoming novel and included ideas for making "racy" videos, which the author would "personally review." Barker has said that he "never... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Quercus reveals UK tour and campaign for Emily Ratajkowski’s 'My Body'

Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 11:59:42 UTC ]
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John Murray backs Herron with retailer events

John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 00:21:11 UTC ]
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New Liane Moriarty novel from PMJ in September

Penguin Michael Joseph is publishing a new novel from Liane Moriarty, Apples Never Fall, this September, supported by a "major" PR and marketing campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 23:31:30 UTC ]
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Rollout of Boxed Out Campaign Questioned at GLIBA Meeting

Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Frankfurt Book Fair 2015: HarperCollins to Release YA Novel in 16 Languages Next May

As part of the marketing campaign for the new young adult novel by Alyson Noël, 'Unrivaled,' HarperCollins will publish the book simultaneously May 10, 2016 in 16 languages. The novel will feature covers that will be coordinated across the different markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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HarperCollins signs three-book deal with Morpurgo

Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Biteback to publish Cameron biography

Biteback will publish an unauthorised biography of Prime Minister David Cameron, written by former Conservative Party deputy chairman Lord Ashcroft and political journalist Isabel Oakeshott. Iain Dale, m.d. At Biteback, signed world rights to Call Me Dave, with plans to publish in October,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube

This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector. The video, which has been viewed more than 43 million times since... Continue reading at AdWeek

[ AdWeek | 2014-08-29 00:00:00 UTC ]
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Cat's Sage Advice to Kitten Viral Gold for BuzzFeed

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies wet cat food, has resonated extremely well with the feline-obsessed online audience, collecting 12.1 million views (and... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Goku, Superman Face Off in Epic Rap Battle Series

YouTube publisher ERB is back with another showdown, and this time it's between one of DC Comics' leading superheroes and one of manga's famed protagonists. Goku vs. Superman has got to be one of the nerdiest rap-offs ever created for the Epic Rap Battles of History series—and that's saying a... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
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Tesco Clubcard promotion for blinkbox books

Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller

[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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BuzzFeed's 'Real Women' Video Strikes Controversial Chord

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek

[ AdWeek | 2014-02-21 00:00:00 UTC ]
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