GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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Film rights to Andrew Michael Hurley’s The Loney (John Murray) have been optioned by DNA Films, with the support of Film4, after a five-way auction. The gothic novel is set on the Lancashire coast and follows a Catholic family who make an Easter pilgrimage from London to try and cure their mute... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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WH Smith has revealed a list of 100 "best paperbacks of all time" as voted for by its customers. The chain retailer asked customers to vote for their favourite paperback through social media, with “thousands” getting involved. WHS said that Harper Lee’s To Kill a Mockingbird topped the list,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
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Proposal outlines a plan to create a ‘pure-play’ broadcast company, without ‘significant exposure to publishing.’ The post Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-28 00:00:00 UTC ]
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One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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Blue Rider nabs a collection of humorous essays from Annabelle Gurwitch, Amazon’s 47 North buys an urban fantasy series from Sarah Fine, Harlequin signs Gena Showalter, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age
[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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After speculation on Wednesday that Amy Schumer was planning to write an autobiography for a mega buck sum, the 34-year old comic has confirmed the deal with a simple tweet. Continue reading at Stuff
[ Stuff | 2015-09-24 00:00:00 UTC ]
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Jen Campbell, author of Weird Things Customers Say in Bookshops and The Bookshop Book, bookseller and YouTuber, has pledged to write 100 poems in 48 hours to fundraise for the Book Bus, a charity that serves communities in Africa, Asia and South America with mobile libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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PageJump's Raymond Calbay explains step-by-step how the company applied new media UX design principles and research to develop its book, Abroad Me. The post Applying UX Principles in Traditional Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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Comic darling. Tick. Feature film debut, Trainwreck. Tick. Emmy for cable channel sketch show. Tick. Continue reading at Stuff
[ Stuff | 2015-09-23 00:00:00 UTC ]
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The comedy star’s essay collection is expected to explore her childhood, career, family and feminism, according to industry sourcesComedian Amy Schumer has reportedly been paid an advance of $8m-$10m (£5m-£7m) for a book of essays.According to Entertainment Weekly, an auction for the Trainwreck... Continue reading at The Guardian
[ The Guardian | 2015-09-23 00:00:00 UTC ]
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Donald Trump has something new to brag about. The leading Republican presidential contender and self-acknowledged nonexpert on foreign policy has a new book in the pipeline that might shed some... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-09-22 00:00:00 UTC ]
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Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means... Continue reading at The Guardian
[ The Guardian | 2015-09-20 00:00:00 UTC ]
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A book on the Amazon rainforest goes to Picador, Other Press’s Judith Gurewich buys Mincemeat, FSG acquires a debut picture book by novelist Mitali Perkins, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Crime writer James Oswald has signed a “significant six-figure” deal for two new books in his Inspector McLean series with Michael Joseph. Publishing director Alex Clarke bought UK and Commonwealth rights, excluding Canada, to the books from Juliet Mushens of UTA. Oswald’s first Inspector... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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