The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-05-23 04:01:28 UTC ]
Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading >> [ Source: Advertising Age | 2015-10-06 00:00:00 UTC ]
Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading >> [ Source: Advertising Age | 2013-12-30 00:00:00 UTC ]
Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus... Continue reading >> [ Source: AdWeek | 2013-07-15 00:00:00 UTC ]