Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus on covering the celebrity goings-on around a sporting event that's essentially becoming the world's Super Bowl. Taking place in Rio de Janeiro during June and July next year, the country-versus-country soccer tournament promises to attract millions of tourists to South America and constant international media coverage that brands and publishers hope to capitalize on. Young Hollywood, which has a youthful audience of hundreds of thousands of viewers a month, is already formulating a newsroom strategy about how to differientiate its coverage compared to other outlets in terms of the event-focused channel, which has yet to be named. Video interviews with names of interest will likely be central to the channel's coverage. "We have been closely following the talent and athletes who we believe could drive really interesting content," Young Hollywood CEO RJ Williams said. "We have been tracking both international celebrities and American celebrities who are passionate about the sport to start drawing up some unique content ideas." He added, "We will also go behind-the-scenes and examine some of the biggest players' lifestyles in the weeks leading up to the World Cup to see how they... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-15 00:00:00 UTC ]
Bookclubs, a company that offers an online platform and app for book club management, has raised $1.07 million in new funding from nine investors, according to a Securities and Exchange Commission filing from July. CEO and co-founder Anna Ford said in an interview her company is continuing to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-08-09 12:40:00 UTC ]
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The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
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Organizers of the 27th Beijing International Book Fair announce 1,400 exhibitors registered for their 'Smart Rights Link' online platform. The post Beijing International Book Fair Announces Rights Trading Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-30 20:14:52 UTC ]
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As quarantine continues, we’re all noticing that we respond to lockdown differently. While many spend each day providing care, food and other necessities, those of us privileged enough to be 'stuck at home' are seeing our friends’ and family members’ behaviour change under the new... Continue reading at British Council global
[ British Council global | 2020-04-17 15:42:05 UTC ]
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The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 01:24:01 UTC ]
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TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
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Authorfy, the online platform that provides schools with online author masterclasses, is teaming up with publishers to give away promotional materials such as bookmarks and posters. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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The Scottish Book Trust has been awarded £95,000 for a new national programme for young writers, from Time To Shine, Scotland’s National Youth Arts Strategy. The Young Writers programme will include a conference, development of writers groups across Scotland, and an online platform to showcase... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Very few comic strip creators can match Keith Knight for production and overall cultural hilarity. PW spoke with "Keef" about growing his brand and online platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday
[ Digiday | 2013-11-13 00:00:00 UTC ]
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Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus... Continue reading at AdWeek
[ AdWeek | 2013-07-15 00:00:00 UTC ]
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Academic indie publisher Edward Elgar has launched its online platform with no digital rights... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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It was probably inevitable, but on Tuesday, it became official: the Encyclopaedia Britannica is finally going out of print. The news was confirmed yesterday by Jorge Cauz, president of Chicago-based Encyclopaedia Britannica Inc., who told the New York Times that his company has decided to... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
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