Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus on covering the celebrity goings-on around a sporting event that's essentially becoming the world's Super Bowl. Taking place in Rio de Janeiro during June and July next year, the country-versus-country soccer tournament promises to attract millions of tourists to South America and constant international media coverage that brands and publishers hope to capitalize on. Young Hollywood, which has a youthful audience of hundreds of thousands of viewers a month, is already formulating a newsroom strategy about how to differientiate its coverage compared to other outlets in terms of the event-focused channel, which has yet to be named. Video interviews with names of interest will likely be central to the channel's coverage. "We have been closely following the talent and athletes who we believe could drive really interesting content," Young Hollywood CEO RJ Williams said. "We have been tracking both international celebrities and American celebrities who are passionate about the sport to start drawing up some unique content ideas." He added, "We will also go behind-the-scenes and examine some of the biggest players' lifestyles in the weeks leading up to the World Cup to see how they... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-15 00:00:00 UTC ]
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Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus... Continue reading at AdWeek
[ AdWeek | 2013-07-15 00:00:00 UTC ]
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#traffic boost
HarperCollins is the first publisher to rush out a book celebrating England’s “Young Lions”, announced hours after the team crashed out of the Fifa World Cup following a heart-breaking defeat to Croatia in extra time. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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As the cofounder of BookXcess and Big Bad Wolf, Andrew Yap is the most powerful bookseller you likely don’t know. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Perusing the cookbook offerings at BEA revealed upcoming titles from big names and newcomers alike, and news that "Lucky Peach" is looking at getting into cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Ohio State University professor emeritus Harvey J. Graff praises a new wave of very young authors all trying to change the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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AnimeNYC returned to the Javits Center November 18-20 with a slightly larger crowd than last year, a bigger manga presence, and even bigger plans for the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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This year, a Neon Hemlock Press novella won a Nebula. But what is this publisher, where did it come from, and what does it put out? Continue reading at Book Riot
[ Book Riot | 2022-06-21 10:36:00 UTC ]
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In "Small World," short chapters and sheer eventfulness keep the story chugging along. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 12:00:01 UTC ]
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The Reading Agency has revealed full plans for World Book Night 2021 with writer, TV star and literacy advocate Sandi Toksvig as the 10th anniversary event's lead ambassador. Continue reading at The Bookseller
[ The Bookseller | 2021-03-31 18:13:40 UTC ]
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We spoke with authors and editors of forthcoming biographies about the importance of narrative nonfiction to educate and empower kids and teens about environmental issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Cambridge University Press has scored a “unique and fresh” collection of new writing on Bob Dylan, to coincide with the star's 80th birthday in May 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 19:51:48 UTC ]
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A new monthly book club and greater outreach to public and school libraries are among the World Book Day plans for 2021, the charity’s c.e.o. has revealed at this year’s Bookseller Children’s Conference. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 19:52:05 UTC ]
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On April 23, the Georgian Publishers and Booksellers Association expects to stream a busy World Book and Copyright Day program. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Uniting Our Forces’ n Tbilisi, the Georgian Publishers and Booksellers Association chair Gvantsa Jobava has... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-14 04:30:28 UTC ]
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Imagine being able to walk around the world of your favorite comic book series. Big City Map is based on the world of comics book Brotherman. Continue reading at Book Riot
[ Book Riot | 2019-10-23 10:42:14 UTC ]
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#comic book
Hodder & Stoughton will publish an "entertaining and informative" guide to success from ex-England coach Sir Clive Woodward after the Rugby World Cup. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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Her fifth book, “Heaven, My Home,” is on the horizon along with her TV adaptation of Celeste Ng’s “Little Fires Everywhere.” Continue reading at The Washington Post
[ The Washington Post | 2019-09-16 15:42:34 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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