Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus on covering the celebrity goings-on around a sporting event that's essentially becoming the world's Super Bowl. Taking place in Rio de Janeiro during June and July next year, the country-versus-country soccer tournament promises to attract millions of tourists to South America and constant international media coverage that brands and publishers hope to capitalize on. Young Hollywood, which has a youthful audience of hundreds of thousands of viewers a month, is already formulating a newsroom strategy about how to differientiate its coverage compared to other outlets in terms of the event-focused channel, which has yet to be named. Video interviews with names of interest will likely be central to the channel's coverage. "We have been closely following the talent and athletes who we believe could drive really interesting content," Young Hollywood CEO RJ Williams said. "We have been tracking both international celebrities and American celebrities who are passionate about the sport to start drawing up some unique content ideas." He added, "We will also go behind-the-scenes and examine some of the biggest players' lifestyles in the weeks leading up to the World Cup to see how they... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-15 00:00:00 UTC ]
It was probably inevitable, but on Tuesday, it became official: the Encyclopaedia Britannica is finally going out of print. The news was confirmed yesterday by Jorge Cauz, president of Chicago-based Encyclopaedia Britannica Inc., who told the New York Times that his company has decided to... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
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