Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In accordance with the Audience Network Policy, we do not integrate or display ads in apps or sites containing content that is illegal, misleading or deceptive, which includes fake news,” Facebook said in a statement. The company said its team will continue to closely vet all prospective publishers and monitor existing ones to ensure compliance.False news stories have become a sore point after the U.S. presidential elections with critics blaming internet companies like Twitter and Facebook for having had an influence on the outcome of the elections as a result of the fake content.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2016-11-15 00:00:00 UTC ]
News tagged with:
#display ads
#audience network
#fake news
Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#data scientist
#broad appeal
#$28 million
#$44 million
#advertising tools
Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important... Continue reading at Advertising Age
[ Advertising Age | 2018-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reading books
#year ahead
#mark zuckerberg
Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#neil young
Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good sign
#video series
#facebook watch
Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post facebook
#facebook traffic
Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#product test
#original programming
#post facebook
The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian
[ The Guardian | 2017-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#google published
A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers make
Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising revenue
#video publishers
#weather channel
#tv show
#streaming platforms
#facebook appeared
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#building bridges
#stark difference
The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#javascript tags
#general manager
#scott cunningham
U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsored content
#facebook accounts
#ad blockers
#user data
With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#music-streaming services
#digital downloads
#biggest problem
#marketing efforts
#raised $2
#tech startup
#longer videos
#watch videos
For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad experience
#digital experience
#advertising industry
#european publishers
#huge boost
#ad blockers
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad blocking
#native ads
#publishers worry
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high quality
#digital arm
#todd haskell
#sponsored articles
Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#industry observers
#premium publishers
#ad blocking
#high-impact ads
A new personal assistant called Facebook M allows you to buy things by chatting with a Faceless assistant in Messenger.In March, Facebook quietly revealed a major play. Their Messenger platform, with 700 million users, would be updated to allow you to buy things right in the chat window. Looking... Continue reading at Fast Company
[ Fast Company | 2015-08-27 00:00:00 UTC ]
More news stories like this |
The Weybret family has sold Lodi News-Sentinel to a new corporation, Central Valley News-Sentinel Inc, led by veteran newspaper publisher Steven Malkowich. The new owners have newspaper assets in the United States and Canada, including several ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newspaper assets
A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pre-roll ads
#banner ads
#good amount
#growing challenge
#rapid rise
#existential threat