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The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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