Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near instantaneous speeds by keeping the amount of JavaScript tags on each web page to a bare minimum. Less ad tech means shorter load times. Major publishers including The New York Times, Washington Post and BuzzFeed have been trying out the approach since last month."Publishers today publish desktop pages, mobile pages and now, AMP pages," said Michael Ducker, group product manager, Twitter. "The difference between a standard mobile web page and an AMP page is night and day." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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