IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights, requests and shared libraries. The IAB was set to announce it at its Mobile Marketplace conference in New York."The IAB Tech Lab's HTML5 Ad Validator is a utility for suppliers and publishers to verify that assets are matching the spec and their requirements," said Scott Cunningham, general manager of the IAB Tech Lab. "This will be critical in delivering better end-user experience and preventing problems, such as too many Javascript tags and poor build, before ad creative makes it to consumers' screens." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-11 00:00:00 UTC ]

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Hearst Names Shawn Oswald GM of WISN in Milwaukee

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who... Continue reading at AdWeek

[ AdWeek | 2024-12-04 14:08:26 UTC ]
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Jan Wade to Retire from WISN in Milwaukee

Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence... Continue reading at AdWeek

[ AdWeek | 2024-11-20 12:01:33 UTC ]
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John Humphries to Retire as GM of WYFF

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek

[ AdWeek | 2024-10-15 20:00:19 UTC ]
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Sabrina McCarthy Named President of Bloomsbury USA

McCarthy joins the company from Ingram Publisher Services, where she has worked for eight years, most recently as v-p and general manager. She will take the helm of Bloomsbury USA in early April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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PW Notable: Amandeep Kochar

It’s been a swift rise for Amandeep Kochar, who joined Baker & Taylor in 2014 and enthusiastically fulfilled several roles on his way to being named executive v-p and general manager in 2019. But in November 2021, Kochar took his enthusiasm to the next level—he bought the company from parent... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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CALIBA Names New Coexecutive Directors

The California Independent Booksellers Alliance announced that Ann Seaton, CALIBA’s former director of operations and Kristin Rasmussen, general manager of {pages} a bookstore in Manhattan Beach, have been appointed coexecutive directors of the association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-26 04:00:00 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Cherry Named General Manager at DC Comics After Layoffs

In the wake of significant executive and editorial layoffs at DC Comics, Daniel Cherry, formerly chief marketing officer at Activision Blizzard Esports, has been named senior v-p and general manager of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Shout-Outs to Publishers Giving Back to Their Communities| June 5

Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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Glenda Bailey Steps Down at Harper’s Bazaar | People on the Move

[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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Glenda Bailey Exits Harper’s Bazaar | People on the Move

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Four More Execs Depart SourceMedia in Latest Restructuring

The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned. The lone holdover on a five-person C-suite that has now entirely... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-22 18:08:05 UTC ]
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An American Bookseller's Summer in Rome

John Francisconi, the general manager of Bank Square Books in Mystic, Conn., is finishing up a three-week residency at Otherwise Bookshop in Rome and reflects on the experience for PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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New ABA Board President Has a Full Agenda

Jamie Fiocco, owner and general manager of Flyleaf Books in Chapel Hill, N.C., is prepared to expand the focus of the American Booksellers Association as its new president. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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LiveRamp inks deal to acquire Data Plus Math

LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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Facebook gets CNN to bring Anderson Cooper to its new media venture

Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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