Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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#general manager
#remain based
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#leo burnett
#jessica wohl
#adrianne pasquarelli
#digital media
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with:
#general manager
#remain based
#publicis groupe
#leo burnett
#jessica wohl
#adrianne pasquarelli
#digital media
“With Teeth” is captivating and scathingly frank — a story of motherhood stripped of every ribbon of sentimentality. Continue reading at The Washington Post
[ The Washington Post | 2021-06-09 12:00:00 UTC ]
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#kristen arnett
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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#growing exponentially
#digital media
Bluebird has signed up a “smart-thinking” parenting book by child psychiatrist Dr Holan Liang. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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#bluebird signs
"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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#lena dunham
#jenni konner
#hearst magazines
#teenage girls
#oprah winfrey
Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015. Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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#southbank centre
An overwhelming majority of parents and guardians believe librarians are trustworthy and that libraries are safe spaces for children. Continue reading at Book Riot
[ Book Riot | 2023-11-28 15:08:22 UTC ]
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#parental perceptions
#overwhelming majority
#safe spaces
#libraries
Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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#industry professionals
#bestselling author
With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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#firm grip
#e-book market
#consumer spending
When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#search engines
#disappointing results
#things digital
#simply isn
#holy grail
Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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#give facebook
#content companies
Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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#international markets
The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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#book markets
#nielsen
The star, whose show “RuPaul’s Drag Race” has an international following, is one of the founders of a new online bookstore promoting underrepresented authors. The giveaways are part of its outreach. Continue reading at The New York Times
[ The New York Times | 2024-03-04 15:05:30 UTC ]
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#drag race
#bookstore
A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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#sales tax
#strong year
#international book