Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
The appointment late last month of Hector Sierra as general manager and senior v-p for National Geographic Societys books division completes the new management team that will now drive the book operation for one of Americas best-known brands. The change in the division began last October when... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
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Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek
[ AdWeek | 2011-09-21 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 09:00 Hardie Grant has acquired the memoir of Italian chef and restauranteur Antonio Carluccio. World rights to the title, to be published in autumn 2012, were bought by Stephen King, general manager of Hardie Grant UK from... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 12/08/2011 - 10:54 Pan Macmillan has acquired two novels by Diane Allen, general manager of Magna Large Print books. Publishing director Wayne Brookes acquired UK and Commonwealth rights to For the Sake of Her Children and one other novel... Continue reading at The Bookseller
[ The Bookseller | 2011-08-12 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 08:55 Independent publisher Hardie Grant has acquired three titles by Australian food editor and cookbook author Donna Hay. Stephen King, general manager of Hardie Grant London, acquired UK rights to the titles from Hollie Zondanos,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Hearst has promoted Simon Horne, currently chief financial officer and general manager of NatMag, to the newly created role of CFO, general manager and senior vice-president, at Hearst Magazines International. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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