Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names... Continue reading at Advertising Age
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned. The lone holdover on a five-person C-suite that has now entirely... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 18:08:05 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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With the loss of the two award-winning publications, digital media got a little less brainy in the summer of ’19. Continue reading at The New York Times
[ The New York Times | 2019-08-17 18:10:31 UTC ]
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Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we're working closely with a group of all-star advisors that... Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-13 16:55:01 UTC ]
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Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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On Wednesday, without prior warning, Pacific Standard, an award-winning magazine that has done substantive journalism on environmental and social justice, announced its imminent closure. The Social Justice Foundation, a nonprofit backed by SAGE, an academic publisher, yanked its funding from... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-08-09 12:12:17 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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It’s a challenging time in the digital media industry. BuzzFeed Inc. and Vice Media Inc., which defined a generation of news SmartNews Inc. announced Sunday a new investment valuing the business at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-08-05 20:24:37 UTC ]
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It’s a challenging time in the digital media industry. BuzzFeed Inc. and Vice Media Inc., which defined a generation of news SmartNews Inc. announced Sunday a new investment valuing the business at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-08-05 20:24:37 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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John Francisconi, the general manager of Bank Square Books in Mystic, Conn., is finishing up a three-week residency at Otherwise Bookshop in Rome and reflects on the experience for PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Future plc has acquired Washington, D.C.-based online B2B publisher SmartBrief, the latest move in a string of purchases aimed at expanding the London-based media giant's presence in the U.S. Expected to close on Wednesday, the agreement involves an initial purchase price of $45 million—funded... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-30 16:09:27 UTC ]
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This marks the first international expansion of the athlete-centric digital media startup. Four years after its initial 2015 founding, LeBron James and Maverick Carter’s digital media startup Uninterrupted is expanding beyond American borders for the first time. James and Carter have struck a... Continue reading at Fast Company
[ Fast Company | 2019-07-30 11:00:26 UTC ]
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Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company's leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek's inaugural... Continue reading at AdWeek
[ AdWeek | 2019-07-29 18:27:32 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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