Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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Children’s Books Ireland is giving 6,000 books to children in the run-up to Christmas, supported by the Arts Council and KPMG. Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 20:52:56 UTC ]
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Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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"Ideas from our parents form the backbone to our identities... they condition us in more powerful ways than lessons from any book or religion ever could. Now the tale had been destroyed. So what did that mean about who I thought I was?” Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 14:33:19 UTC ]
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Whether they're looking for a fantastical read or a good book to inspire a trip outdoors, these are the best books to give as gifts in 2020. Continue reading at Book Riot
[ Book Riot | 2020-11-18 11:31:00 UTC ]
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Kyle Books, part of the Octopus Publishing Group, will publish Mummin’ It by "Toby and Roo" blogger Harriet Shearsmith in April 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 00:03:00 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian
[ The Guardian | 2020-11-12 19:00:30 UTC ]
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In “Nobody Ever Asked Me About the Girls,” Lisa Robinson offers a behind-the-scenes look at the women of rock and pop. Continue reading at The Washington Post
[ The Washington Post | 2020-11-12 16:00:00 UTC ]
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In the last four years, there have been so many Trump books. Many have been massive bestsellers. Many have dominated the headlines, steered the conversation for days. So can you really blame any publishing house for jumping at the chance to publish the outgoing president’s memoir? Well . . .... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-11 14:59:09 UTC ]
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Sarah Hanson-Young secures inquiry after the popularity of Kevin Rudd’s petition for a royal commission into News CorpThe former prime ministers Kevin Rudd and Malcolm Turnbull will be called to give evidence at a Senate inquiry into media diversity that will examine the dominance of News Corp... Continue reading at The Guardian
[ The Guardian | 2020-11-11 08:24:08 UTC ]
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Monoray, part of the Octopus Publishing Group, has acquired Where Did I Go Right?: How The Left Lost Me by comedian and writer Geoff Norcott. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 03:36:21 UTC ]
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Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Piatkus is to publish a parenting guide from broadcaster Kate Silverton, There's No Such Thing as Naughty, next spring. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 21:28:35 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company
[ Fast Company | 2020-10-15 14:16:35 UTC ]
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