Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
News tagged with:
#general manager
#remain based
#publicis groupe
#leo burnett
#jessica wohl
#adrianne pasquarelli
#digital media
The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with:
#book market
#picture books
#children’s book
A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
Hayley Mills, star of 'Pollyanna' and 'The Parent Trap,' is now 75 and has written a memoir about her life as a child actor under Walt Disney's watchful eye. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-09-02 13:00:20 UTC ]
More news stories like this | News stories tagged with:
#parent trap
#hayley mills
#walt disney
#watchful eye
#memoir
The sociologist and activist Auma Obama gives the October address as Tsitsi Dangarembga wins the German Book Trade Peace Prize. The post Auma Obama To Give the German Book Trade Peace Prize Lecture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-30 13:05:41 UTC ]
More news stories like this | News stories tagged with:
#german book
Prepare for all the feels with these emotional manga, from stories of friendship and love to betrayal and survival, including The Promised Neverland by Kaiu Shirai & Posuka Demizu. Continue reading at Book Riot
[ Book Riot | 2021-08-25 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#manga
In a carefully planned “enclave community” in Texas, it’s the male spouses who seem too good to be true. Continue reading at The Washington Post
[ The Washington Post | 2021-08-24 05:07:38 UTC ]
More news stories like this |
International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
Georgina Pazcoguin’s biting memoir is full of melodrama. It also has an important message. Continue reading at The Washington Post
[ The Washington Post | 2021-08-19 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot
[ Book Riot | 2021-08-13 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#manga
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | News stories tagged with:
#book published
Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
More news stories like this | News stories tagged with:
#bestselling author
The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | News stories tagged with:
#print market
#npd sees
Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with:
#announced promotions
#marketing department
#senior roles
US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with:
#e-book
Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with:
#bonnier
Twenty-seven writers have been recognised at this year's annual Northern Writers’ Awards, sharing the £47,000 prize fund to enable their new writing in progress, across forms including prose, poetry and television. Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 14:11:07 UTC ]
More news stories like this | News stories tagged with:
#northern writers
Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this |
‘The Vixen’ offers an illuminating reflection on the slippery nature of truth in America, then and now. Continue reading at The Washington Post
[ The Washington Post | 2021-07-06 15:13:54 UTC ]
More news stories like this | News stories tagged with:
#francine prose
The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 06:18:22 UTC ]
More news stories like this | News stories tagged with:
#book sales
#backlist titles