IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long made up the presenters during the annual week of programming. The... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-10 10:00:00 UTC ]
News tagged with: #annual week #linear tv #place virtually #digital media

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IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek

[ AdWeek | 2020-12-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #annual week #linear tv #place virtually #digital media


Osman named 2021's number one bestseller as TV star’s cosy crime titles set the tills alight

Richard Osman claims the crown for the bestselling book of 2021 ahead of Charlie Mackesy, although the top-line figures are once again affected by some data blackouts owing to lockdowns. Continue reading at The Bookseller

[ The Bookseller | 2022-01-06 06:20:57 UTC ]
More news stories like this | News stories tagged with: #tv star #charlie mackesy #bestselling book


IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek

[ AdWeek | 2020-06-01 14:00:16 UTC ]
More news stories like this | News stories tagged with: #annual event #digital content


Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with: #similar results #convince advertisers #capture audiences


The Google TV Streamer makes Apple TV look dated

The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company

[ Fast Company | 2024-08-17 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #operating system #large part #streaming service #apple tv #set-top box


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Cher sets November release date for first installment of two-part memoir, 'Cher: The Memoir, Part One'

Cher is splitting her upcoming memoir into two parts because she has a life 'too immense for only one book,' publisher Dey Street Books says. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-07-24 16:24:27 UTC ]
More news stories like this | News stories tagged with: #memoir #upcoming memoir


NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #digital platforms #senior vp #reach audiences #premium publisher


HC Union Sets July 20 Strike Date

A week after authorizing a strike, some 250 unionized employees of HarperCollins said they will hold a one-day strike next Wednesday, July 20. They are requesting a "more accessible, equitable, and just workplace." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day strike #harpercollins


IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
More news stories like this | News stories tagged with: #shoppable ads #multiple platforms #media companies #brand-safe inventory #harry potter


Super Bowl has 101 million TV viewers, up from 2021

The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News

[ ABC News | 2022-02-15 21:42:02 UTC ]
More news stories like this | News stories tagged with: #super bowl #nielsen


Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #nielsen


Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
More news stories like this | News stories tagged with: #top line #nielsen


Interested in the 2021 ALA Virtual Conference? Check Out These Discounts

ALA members whose jobs have been impacted by the pandemic can once again register for free, and a special code offers a break on Library Marketplace registrations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ala members


Barack Obama to Keynote 2021 ALA Virtual Conference

Obama will close the 2021 ALA Annual Conference, which is virtual only, on Tuesday, June 29. He will appear in conversation with Lonnie G. Bunch III, the 14th secretary of the Smithsonian and first African American appointed to the role. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barack obama


Here's the complete list of virtual panels for the 2021 Festival of Books

Panelists will include Zooey Deschanel, Viet Thanh Nguyen, Don Lemon, Lulu Miller, Walter Mosley, Deesha Philyaw and Meena Harris. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-12 17:34:31 UTC ]
More news stories like this | News stories tagged with: #complete list #virtual panels #lulu miller #walter mosley #deesha philyaw #lulu


Germany Sets Hybrid Guest of Honor for 2021 Abu Dhabi Fair

Moving its physical programming to 2022, the German program plans a hybrid model at Abu Dhabi International Book Fair for this year. The post Germany Sets Hybrid Guest of Honor for 2021 Abu Dhabi Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-06 11:52:06 UTC ]
More news stories like this | News stories tagged with: #hybrid model


2021 WonderCon, San Diego Comic-Con Stay Virtual; CCI Plans November In-Person Event

Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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Huq's Cookie stories set for TV

A live action TV series based on Konnie Huq's Cookie stories is to be produced, following a deal secured by Zodiak Kids Studios.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-19 04:24:20 UTC ]
More news stories like this | News stories tagged with: #konnie huq


TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
More news stories like this | News stories tagged with: #digital media