How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

Other Publishing stories related to: 'How machine learning technology boosts contextual targeting for advertisers'

How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

QAnon founder may have been identified thanks to machine learning

With help from machine learning software, computer scientists may have unmasked the identity of Q, the founder of the QAnon movement. In a sprawling report published on Saturday, The New York Times shared the findings of two independent teams of forensic linguists who claim they’ve identified... Continue reading at Engadget

[ Engadget | 2022-02-19 20:56:18 UTC ]
More news stories like this | News stories tagged with: #worth mentioning #earliest days #profound effect #deep state #harry potter

Nikole Hannah-Jones became a political target. What she's learned from the 'hurtful' attacks

Nikole Hannah-Jones talks about power, privilege and 'The 1619 Project' in advance of her L.A. Times Book Club visit. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-14 14:00:54 UTC ]
More news stories like this | News stories tagged with: #nikole hannah-jones #times book

Get 'Machine Learning for Cybersecurity Cookbook' ($31.99 value) FREE for a limited time

Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews

[ Betanews | 2021-04-01 11:33:09 UTC ]
More news stories like this | News stories tagged with: #machine learning #limited time #ll learn #libraries #cookbook

Former Bobit CEO Launches New Company, Acquires Machine Learning Conference

An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
More news stories like this | News stories tagged with: #made sense #stronger position #broader set #showing signs #due diligence #autonomous operations

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #broad audience

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Comixify uses machine learning to turn video into a comics

Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget

[ Engadget | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #machine learning

How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads appeared #usa today #subscription revenue

Facebook uses machine learning to fight child exploitation

Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget

[ Engadget | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #global head

Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader readership

How Swiss news publisher NZZ built a flexible paywall using machine learning

The publisher grew registered users by 40 percent to 600,000 last year using machine learning and A/B testing. The post How Swiss news publisher NZZ built a flexible paywall using machine learning appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning

Get 'Machine Learning For Dummies' ($13 value) FREE for a limited time

Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible. Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, Machine Learning For... Continue reading at Betanews

[ Betanews | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited time #web pages #basic concepts #make sense

Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook moves #facebook users #propublica published

Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #days ago #personal information #personal data

New platform uses machine learning to find the next big thing in entertainment

Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews

[ Betanews | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #big thing #writing books #film scripts #creative work #early stages

Machine Learning Will Give Publishing Visual, Interactive Content on a Big Scale

Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age

[ Advertising Age | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #jeff bezos