In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
Cyber Monday is right around the corner and this year, much like year's past, we're seeing plenty of Black Friday deals bleed into the new week. If you didn't get the chance to shop on Friday, there's still time to snag a few good deals on all kinds of tech, including... Continue reading at Engadget
[ Engadget | 2023-11-26 14:00:25 UTC ]
More news stories like this | News stories tagged with:
#10-year warranty
#standard kindle
#budget ereader
#300ppi display
#holding thousands
#low-light footage
#$20 higher
#$100 drop
#$56 drop
#$10 higher
#$60 depending
#$549 depending
#$20 lower
#— precisely
#kindle
#audiobook
Black Friday proper may be behind us, but the deals are anything but. For the past few years, companies have been both starting their Black Friday sales earlier than ever, and also extending them a few days after the main event. If you weren't able to log on and shop... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
More news stories like this | News stories tagged with:
#10-year warranty
#standard kindle
#budget ereader
#300ppi display
#holding thousands
#low-light footage
#$20 higher
#$100 drop
#$56 drop
#$10 higher
#$60 depending
#$549 depending
#$20 lower
#— precisely
#kindle
Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
More news stories like this | News stories tagged with:
#10-year warranty
#standard kindle
#300ppi display
#holding thousands
#low-light footage
#$20 higher
#$100 drop
#$56 drop
#$10 higher
#$60 depending
#$549 depending
#$20 lower
#— precisely
#kindle
To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#generative ai
#commercial purposes
#copyright law
With University Press Week underway this month, PW examines how the Association of University Presses and its members are bringing the ideas—and ideals—of the academy to the masses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#university presses
With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target and Best Buy are already... Continue reading at Engadget
[ Engadget | 2023-11-03 16:30:54 UTC ]
More news stories like this | News stories tagged with:
#aa batteries
#echo speakers
#fire tvs
#robot vacuums
#discounting inventory
#kindle
Amazon sues some 20 websites falsely claiming an affiliation with Amazon that are designed to lure authors into paying fees to publish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-31 04:00:00 UTC ]
More news stories like this |
At the age of 28, Keith Hodder hadn’t had a sip of alcohol, a drag of a cigarette or even a cup of coffee. Today he's out to challenge his vices one by one in order to be more comfortable with being vulnerable and to understand why he was being so judgmental toward others and himself in the... Continue reading at CBC
[ CBC | 2023-10-21 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder
The Sustainable Business Report that Springer Nature released in April gets an update with new verifications of its targets from SBTi. The post Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-06 00:23:48 UTC ]
More news stories like this | News stories tagged with:
#springer nature
Travel is all about broadening your horizons. But when you’re at the airport, stuck in a cab, or on a train, it can feel pretty restricting. Transit time is a great time to catch up on your reading, though, and when you have Headway, you can access a world of learning right from your... Continue reading at PC World
[ PC World | 2023-09-22 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
#headway premium
#great time
#extra $10
#15-minute reads
#actionable insights
#4/5-star rating
#lifetime subscription
#discounted price
Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#media execs
#growing importance
#ad campaigns
#publishing summit
The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
More news stories like this | News stories tagged with:
#bestselling book
#british author
The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#entice readers
#independent publisher
#short stories
In a week filled with bad book business news and a down year for the children's book market, Scholastic nonetheless delivered a generally upbeat financial report for its latest fiscal year—thanks in no small part to the company's booming book fair business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#small part
#book fair
#children's book
#book business
#scholastic
The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#show readers
#e-book
#banned book
Knowledge is a lifelong pursuit, but finding time to read, study, and learn new things isn’t always easy. That’s why apps like Headway exist. It’s on sale now through July 17th during our version of Prime Day — Deal Days Summer 2023. Headway is a powerful learning app that helps you... Continue reading at PC World
[ PC World | 2023-07-13 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple editors
#15-minute reads
#lifetime subscription
Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie publisher
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#internet companies
#recession looms
#digital media
Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#recession looms
#ad spending
#internet companies
#digital media
A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult fiction
#1% increase
#flat sales
#adult nonfiction
#print books
#circana bookscan
#print book