How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

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Journalist emails targeted in hack on WSJ other News Corp media outlets

The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company

[ Fast Company | 2022-02-04 12:56:21 UTC ]
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Cengage buys cybersecurity e-learning firm Infosec for £146m

Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m).   Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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What can we learn from Iceland? A lot, says a new book about that country’s women.

"Secrets of the Sprakkar," by Iceland’s first lady, Eliza Reid, highlights the accomplishments of women in a society that places high value on gender equality. Continue reading at The Washington Post

[ The Washington Post | 2022-01-29 13:00:36 UTC ]
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Wolfson History Prize boosts winner's award to £50k in anniversary year

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[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

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[ AdWeek | 2022-01-04 11:56:02 UTC ]
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White Review extends crowdfunder after soaring past £10k target

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[ The Bookseller | 2021-12-23 08:46:01 UTC ]
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Beard boosts Princeton with Twelve Caesars as OUP rules the bestseller chart

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[ The Bookseller | 2021-11-26 23:46:44 UTC ]
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[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

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[ AdWeek | 2021-11-24 06:00:00 UTC ]
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The Book Biz Learns to Embrace Our Diverse Reality

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LivePerson, Drift and Hootsuite are Digiday Technology Award winners for 2021

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[ Digiday | 2021-11-18 19:45:00 UTC ]
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My Workplace Joined the Fine-Free Library Movement (And Here’s What I Learned)

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Kyle Lucia Wu on What Novelists Can Learn From Poets

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[ Literrary Hub | 2021-11-12 09:55:05 UTC ]
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HMH Purchase Boosts HarperCollins Results

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[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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[ Engadget | 2021-10-28 07:00:33 UTC ]
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How the hyper-violent Squid Game has crept into digital content targeting young children

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[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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