Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
News tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media

Other Publishing stories related to: ' Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief '

The New York Public Library is giving 500,000 free books (for keeps!) to kids and families.

We’ve said it many, many times before and we’ll say it many, many times again: libraries represent the best of America. Today’s entry: the New York Public Library will give away 500,000 books this summer to help kids, teens, and families build their at-home libraries. In addition to English,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-09 14:17:10 UTC ]
More news stories like this | News stories tagged with: #libraries #free books

Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
More news stories like this | News stories tagged with: #kindle sales #chinese market #kindle

Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media

An Anthology That Gives Voice to the Realities of Reproductive Freedom and Abortion

Shelly Oria’s new collection, I Know What’s Best for You: Stories on Reproductive Freedom, is the latest in a string of new anthologies that reclaim and challenge the conversation surrounding reproduction. The collection deals with the choice of whether or not to have children, and also explores... Continue reading at Electric Literature

[ Electric Literature | 2022-05-26 11:00:00 UTC ]
More news stories like this | News stories tagged with: #abortion appeared #reproductive freedom #electric literature #anthology

U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books

‘Forbidden City’ gives voice to a history meant to be buried

Vanessa Hua’s masterful novel tells the story of women whose lives were essentially erased by the Cultural Revolution in China. Continue reading at The Washington Post

[ The Washington Post | 2022-05-23 12:00:00 UTC ]
More news stories like this | News stories tagged with: #vanessa hua #cultural revolution

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

Danyel Smith’s ‘Very Personal History’ gives Black women of pop music their due

In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post

[ The Washington Post | 2022-05-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #pop music #danyel smith #personal history #black women #shine bright

Dolly Parton’s Imagination Library to give books to refugee children

Singer’s global initiative to offer a book each month to 200 refugee children in London until they turn fiveRefugee children in London will be given a book each month until they turn five, thanks to a new project from Dolly Parton’s Imagination Library.The global organisation is partnering with... Continue reading at The Guardian

[ The Guardian | 2022-05-09 15:54:47 UTC ]
More news stories like this | News stories tagged with: #dolly parton #imagination library #give books #publisher penguin

Andrey Kurkov to Give Opening Keynote at 2022 U.S. Book Show

A renowned Ukrainian author and president of PEN Ukraine, Kurkov will be in conversation with 'PW' international editor Edward Nawotka for the U.S. Book Show's opening keynote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #pen ukraine #opening keynote

Tennessee Bill Gives State Veto Power Over School Library Collections

The bill, if signed, would vest members of the state’s textbook commission with the final decision on whether a challenged book can remain available in public school libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #final decision

Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library

Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins

‘Kaikeyi’ gives ‘The Ramayana’s’ villainous stepmother a closer look

Vaishnavi Patel’s debut novel is a powerful, feminist retelling of the epic from the vilified queen’s point of view. Continue reading at The Washington Post

[ The Washington Post | 2022-04-26 12:19:32 UTC ]
More news stories like this | News stories tagged with: #feminist retelling #debut novel

Don Winslow is giving up novels for politics. His latest book is a gem.

Don Winslow’s gritty book, set in Rhode Island, is a welcome entry to the American-mob canon Continue reading at The Washington Post

[ The Washington Post | 2022-04-26 11:00:09 UTC ]
More news stories like this | News stories tagged with: #don winslow #rhode island

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

Germany’s World Book Day: ‘I’ll Give You a Story’ of a Secret Lake

The 26th iteration in Germany of the 'I'll Give You a Story' project brings reading and environmentalism to schoolkids this year. The post Germany’s World Book Day: ‘I’ll Give You a Story’ of a Secret Lake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-20 18:49:10 UTC ]
More news stories like this | News stories tagged with: #post germany #ll give #world book

How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry

United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with: #strong performance #kristen mclean #book market