What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-05 05:01:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'What a $5.5 million Super Bowl ad can buy in digital media'


What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with: #digital media


Bustle Digital Group Buys Mic for an Estimated $5 Million

Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a... Continue reading at AdWeek

[ AdWeek | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bryan goldberg #news source #entire company


ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #ad inventory #ad-tech companies #$50 million


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #print media #instagram feed #ad buys


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital media #digital advertising


Knight Foundation Invests $5 Million in 'Library-Centered' Digital Platform

The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform


BuzzFeed to buy HuffPost from Verizon in latest digital media deal

As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age

[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with: #digital media #ad platform #minority stake #buy huffpost


Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with: #digital media #third-party cookie #ad targeting


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #digital media #online publishing #york magazine


‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media


One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
More news stories like this | News stories tagged with: #hearst


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #hearst #magazine company #revenue appeared


Comcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media Buys

Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading at AdWeek

[ AdWeek | 2019-05-22 13:00:45 UTC ]
More news stories like this | News stories tagged with: #media space


The $100 million wall: Digital media’s scale struggles

For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #annual revenue #$100 million


Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract advertisers #individual components


WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable strategy #billion people


Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian

[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media group #business insider