Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
News tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media

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How to give yourself a better job, when quitting feels like your only option (and you can’t quit)

Dave Evans, coauthor of the new book Designing Your Work Life, explains how he advises professionals to redesign their work lives. In 2007, Dave Evans & Bill Burnett cofounded the Stanford Life Design Lab where they teach the enormously popular course “Designing Your Life” that inspired... Continue reading at Fast Company

[ Fast Company | 2020-03-10 10:00:26 UTC ]
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Curtis Brown parent company Original Talent withdraws from LBF

Curtis Brown, C&W, Fane, Tavistock Wood, CBC and Ed Victor Ltd will all be absent from this year's London Book Fair, after parent company Original Talent made the decision today (3rd March) to withdraw. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 06:46:37 UTC ]
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London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Tennessee Becomes Second State to Propose ‘Parental Review Boards’ for Public Libraries

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[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Watch Mitchell Jackson give away 125 copies of his memoir on 125th Street in Harlem.

It’s damn near inevitable—someone asking me “who do I write for?” Most times I say, I’m writing for a 20-year-old version of myself, a young man who wasn’t a reader, but who might’ve been had he been exposed to the right books; who wasn’t an intellectual, but was ever curious; who listened to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-25 19:00:48 UTC ]
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Peaks and troughs for travel market

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[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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Digital subscriptions help Sweden market rise as physical sales sink

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[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

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[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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British Council announces Sharjah market focus programme at LBF

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[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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Lee Child wanted to kill Jack Reacher—but instead he’s giving him to his little brother.

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[ Literrary Hub | 2020-01-21 15:51:39 UTC ]
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The Australian says it accepts climate science, so why does it give a platform to 'outright falsehoods'?

News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian

[ The Guardian | 2020-01-14 16:30:39 UTC ]
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Concern for children's book market as The Book People fails to find buyer

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[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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FX Gives Ryan Murphy’s American Horror Story a 3-Season Renewal

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[ AdWeek | 2020-01-09 17:00:29 UTC ]
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Four digital media thought leaders on what’s next for marketers in the new year

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[ Digiday | 2020-01-08 21:27:51 UTC ]
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German book market posts small 2019 rise

Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

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[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Russia’s Clever Media Group Eyes Asian Markets in the New Year

With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
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