Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs changing. Price is to be determined, and you need to get on a waiting list to try it. The upside for Pampers is that more frequent changes translates to more diaper sales. The app will also let parents monitor babies via a Logitech video camera with two-way audio and tracks room temperature, humidity and movement. The reusable, detachable sensor, which works only with Pampers Swaddlers diapers, detects moisture but not necessarily No. 2, which still requires the smell test. Alexa, find me a house Through Amazon Echo, Amazon has made itself indispensable to many consumers inside their homes. Now, the company is hoping to become indispensable to people when it comes to buying those homes. The Seattle-based ecommerce giant said this week that it is teaming up with residential real estate company Realogy Holdings Corp. for a new program called TurnKey. The initiative pairs homebuyers with affiliated Realogy agents. Sweetening the deal, those house buyers get $1,000 to $5,000 worth of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
News tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media

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DK pursues education market with Hilary Fine appointment

DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 04:44:13 UTC ]
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ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Don't give up on men

The challenge of men and boys reading has been around for some years now, with a lack of engagement with fiction in particular becoming a generally accepted truth. Many recent articles state that as much as 80% of fiction is bought by women. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 03:08:10 UTC ]
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Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with: #audio content #tom tivnan #digital publishing

Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with: #foreign writers #book fair

Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
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New Children's Book Gives Boys Who Love Ballet A Chance To Feel Seen

John Robert Allman's "Boys Dance!" explains how fancy footwork can pay off at school and in sports, while spotlighting male role models in the art form. Continue reading at HuffPost

[ HuffPost | 2020-10-07 14:25:30 UTC ]
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Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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Trigger signs self-empowerment handbook from Smart Girl Tribe founder

Trigger Publishing will publish The Smart Girl’s Handbook, a "no-nonsense self-empowerment handbook" for women from founder and c.e.o. of Smart Girl Tribe Scarlett V Clark. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 02:23:28 UTC ]
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YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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The Book That Changed My Life: Giving Voice to the Divine, Inexplicable Ocean

In the early summer of 1994, I walked into Alice’s Bookshop in North Carlton; a small shop in an old terrace on a straight boulevard that runs north out of Melbourne, Victoria. Being so close to the venerable sandstone of Melbourne University, there’s an old-fashioned gravity about the place.... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-24 08:48:13 UTC ]
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PRH UK sends staff home as government gives new Covid guidance on the workplace

UK staffers at Penguin Random House have already been told they should again work from home if they can, following the step-change in government guidance as coronavirus infection rates rise. Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 00:00:21 UTC ]
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Mo Willems On Parenting And Inspiring Kids In 2020

The children's book author and illustrator opened up about creativity, kindness and more. Continue reading at HuffPost

[ HuffPost | 2020-09-18 14:44:19 UTC ]
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Headline Home acquires parenting book from influencer Clemmie Telford

Headline Home will publish But Why? How to Answer Tricky Questions from your Kids and Have an Honest Conversation With Yourself While You are At It by Clemmie Telford in 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 22:02:29 UTC ]
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Daunt Gives B&N Update at BISG Annual Meeting

To survive in the age of Amazon, B&N CEO James Daunt said bookstores "need to look good and have great books and passionate booksellers" in an interview with BISG executive director Brian O'Leary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction