Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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The Mountains & Plains Independent Booksellers Association's virtual trade show, FallCon, kicked off Thursday morning with a group of children's and YA book authors demonstrating the magic that storytelling holds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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Rob Biddulph has said he was “overwhelmed” by the response to the online #DrawWithRob drawing lessons he ran during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 21:07:16 UTC ]
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Barbara Marcus, president and publisher of Random House Children’s Books in the US, will headline this year’s Bookseller Children’s Conference, alongside speakers from World Book Day, Cocoa Girl and authors Andy Griffiths and Katherine Rundell. Continue reading at The Bookseller
[ The Bookseller | 2020-09-09 20:51:08 UTC ]
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Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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The full programme for this year’s Bookseller Children’s Conference has been revealed, with a packed line-up including Catherine Bell, Cressida Cowell, Alice Burden and Jamila Metran. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 21:26:28 UTC ]
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We've gathered a selection of tips from two NEIBA panels regarding strategies for handselling and promoting diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-04 00:00:00 UTC ]
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The Book Trade Charity has announced it is sponsoring three places to The Bookseller’s Children’s Conference later this month to people who want to break into the industry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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The programme for this year’s The Bookseller Children’s Conference is now live, with speakers including Philip Pullman, HarperCollins, Penguin Random House and CLPE lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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Philip Pullman and David Fickling will talk about the author/editor relationship at this year’s The Bookseller Children’s Conference, which is taking place in London this September. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Children’s booksellers and authors came together to discuss ways to increase diverse perspectives in children’s literature at the annual New England Independent Booksellers Association gathering in Providence, R.I., held September 18–20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
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Stay in the loop with events from The Bookseller Children's Conference with our live updates. Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Market data company Voxburner, publisher Nosy Crow and publicists Angel Publicity are among early... Continue reading at The Bookseller
[ The Bookseller | 2014-07-23 00:00:00 UTC ]
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The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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